In the construction industry, digital twins have changed the way projects are managed and documented.

But what exactly is a digital twin?

A digital twin is a virtual replica of a construction asset that can be used to document and track the status of a project.

Unlike traditional documentation methods, digital twins capture more detailed information. By connecting the physical and digital worlds, they allow stakeholders to visualize, analyze, and optimize every aspect of a project's lifecycle, from construction to maintenance.

In this article about digital twins, we'll take a look at their various applications, advantages, and how they empower stakeholders to make well-informed decisions.

You can expect us to cover the following topics:

• Benefits of Using Digital Twins for Construction Projects
• Software Recommendations
• 360 Camera Recommendations
• How to Create a Digital Twin
• Challenges and Considerations in Adopting Digital Twin Technology
• ROI Analysis for Construction Companies
• Additional Educational Resources

Benefits of Using Digital Twins for Construction Projects

Here are some key benefits you can expect to gain from incorporating digital twin technology into your construction projects:

1. Enhanced Visualization:
   Digital twins enable stakeholders to virtually navigate through construction projects, providing a 3-dimensional perspective of the space. This enhances understanding for all involved, even when viewing remotely.
2. Improved Collaboration:
   Traditionally, construction projects involve numerous stakeholders, including architects, engineers, contractors, and clients. Each stakeholder has its own set of data and information, which can lead to miscommunication and delays in decision-making. However, with digital twins, all stakeholders have access to a centralized platform where they can easily access and share data remotely.
3. Greater Accessibility and Elimination of Safety Risk:
   Construction sites are inherently dangerous and pose various risks to stakeholders. By providing an avenue for remote viewing, digital twins facilitate greater accessibility and eliminate potential safety hazards.
4. Cost and Time Savings:
   Digital twins help team members identify potential issues early on, preventing costly mistakes. Simulating and analyzing construction processes also saves time and improves overall project efficiency.
5. Improved Lifecycle Management:
   Digital twins allow for monitoring and managing the entire project lifecycle, ensuring a comprehensive approach to project management and long-term success.
6. Insurance Documentation: In the case that a natural disaster strikes, you can use your digital twin as proof to substantiate and expedite insurance claims.

Software Recommendations

While Matterport is the biggest name in the space, using Matterport software has some serious drawbacks. Most significantly, customers are required to grant Matterport "non-exclusive, irrevocable, non-transferrable, worldwide, royalty-free right and license to Customer Data." (See Section 9.4 of Matterport's Platform Subscription Agreement)

Eww. We give that policy two thumbs down.👎👎

TeliportMe, on the other hand, is a Luxembourg-based company and is subject to some of the strictest data security regulations in the world. When you use our software, you can rest assured that your data is protected.

We provide a comprehensive array of customizable features for different user needs, and our dedication to customers and innovative practices has earned us the #1 ranking in the industry for customer satisfaction.

It's not just about technology for us – we believe in doing business the right way. We are dedicated to maintaining high ethical standards and never compromising our integrity to make more money. This commitment ensures that when you choose TeliportMe, you're not just getting advanced features; you're also getting a trustworthy and transparent platform that values your satisfaction and operates with honesty and integrity.

360 Camera Recommendations

If budget and convenience are your top priorities, then using a smartphone to capture 360° images may be your best option. However, it's important to be aware of a significant limitation of smartphones: they cannot capture a spherical panorama. This means you may be missing views of the floor or ceiling.

In order to capture a spherical panorama to create a digital twin, we recommend using a 360 camera. In our expert opinion, these are the best 360 cameras available today:

1. Best Overall: Ricoh Theta Z1
2. Best Image Quality: Insta360 One RS 1 inch
3. Most User-Friendly: Insta360 X3
4. Best Budget-Friendly: Trisio Lite2
5. Highest Resolution: Xphase Pro X2

For more information on specific features, advantages, and limitations, we recommend reading this article.

How to Create a Digital Twin

Digital twins can be created using a range of technologies, including 3D laser scanners, sensors, cameras, and other Internet-of-things (IoT) devices. While this may sound like a complex process, TeliportMe makes it possible for anyone to create a digital twin, even providing capabilities to create them with a smartphone.

To create a digital twin, there are four main steps:

1. Create a Free Account with TeliportMe: You can't create a phenomenal digital twin without phenomenal software. Fortunately, TeliportMe provides a range of options for every need and budget. We recommend beginning with their unlimited free trial, which allows you to try out all of the advanced features without any need to provide credit card information. Once you're satisfied with your digital twin and ready to share it, you can host your digital twin for as little as $19 per month.
2. Capture: You can capture a digital twin using a variety of digital cameras, including the smartphone in your pocket. While it's easiest to capture images using TeliportMe's dedicated app for Android and iOS, it's important to note that a smartphone can only capture a cylindrical view of your space. A dedicated 360 camera, on the other hand, will capture a complete spherical panorama. (For a deep dive into the best 360 cameras, we recommend reading this article.)
3. Edit and Add Interactive Elements: You can enhance your digital twin by incorporating videos, audio files, and descriptive text to provide detailed information about specific points of interest. This allows you to include information that might be challenging to convey through visuals alone.
4. Share: With TeliportMe, you can share your digital twin in different ways: either via link, embed code, iframe embed code, javascript embed code, or QR code. For added security, you may also choose to password-protect your digital twin.

Challenges and Considerations in Adopting Digital Twin Technology

To leverage digital twin technology effectively, construction firms must address several key challenges:

Overcoming a learning curve and resistance to change

While new technologies can make life easier, some people may resist them. In the construction industry, professionals might find it challenging to grasp and use digital twin technology, especially if they're used to traditional methods.

To overcome this resistance, it's essential to provide effective training initiatives.

Cost and resource constraints

To create a digital twin, you need to invest in software and allocate resources for regular updates, which may bring up budget and staffing challenges.

However, it's important to consider the return on investment for each expense. Digital twin technology can efficiently save time and money for construction professionals, especially in the long run.

Scalability

With each passing day, your project will continue to grow—that's the nature of the business. As your project grows, more time may be required to update your digital twin.

While this challenge will continue to compound, it becomes even more critical to update your digital twin as up-to-date information is essential for effective project management.

ROI Analysis for Construction Companies

Construction companies can expect to reap long-term cost benefits with digital twins. Digital twins provide real-time monitoring, allowing professionals to identify and address potential issues before they escalate into costly problems.

Furthermore, digital twins enable remote viewing, streamlining stakeholder collaboration and reducing the need for on-site meetings. This can result in significant cost savings over the lifespan of construction projects.

Construction companies can also improve safety and risk management through digital twins, avoiding costly accidents and legal implications.

Interested in learning more?

• Digital Twins: A Comprehensive Guide for 2024
• The 5 Best 360 Cameras

A digital twin, also known as a virtual twin, is a digital model designed to accurately reflect a physical object, system, process, place, or even a person, and are used to gain insights into the present and future states of the physical twin.

By bridging the physical and digital worlds, digital twin technology has significantly transformed the way various industries operate. They are useful for a wide range of professionals, including engineers, architects, designers, healthcare professionals, and even real estate marketers.

If you've already recognized the potential value of digital twins and are eager to leverage this innovative technology for streamlining processes, improving decision-making, and fostering innovation, this comprehensive guide will guide you toward a successful implementation.

You can expect us to cover the following topics:

• History and Evolution of Digital Twin Technology
• Key Components of a Digital Twin
• Benefits of Digital Twins
• Challenges and Limitations of Digital Twins
• How to Create a Digital Twin
• Integrating Digital Twins with AR/VR
• Data Management Strategies
• The Importance of Standardization and Interoperability
• Cybersecurity Considerations
• Case Studies
• The Future Outlook of Digital Twin Technology
• A Recap of Key Takeaways and Steps Forward

History and Evolution of Digital Twin Technology

Understanding their origin of digital twins provides valuable insights into their current capabilities and future potential. The concept, once a theoretical ideal, has evolved into a cornerstone of modern industry and technology. This section covers the progressive stages and significant milestones that have shaped the development of digital twin technology.

Key Milestones

• Conceptualization (1970s): After the oxygen tank explosion on Apollo 13 damaged the main engine, NASA used various simulators to understand the failure. They then expanded a physical model of the spacecraft with digital elements, creating the first-ever digital twin. This digital twin continuously collected data, helping experts analyze what led to the accident and plan future actions.
• Experimentation and Development (1990s): In the 1990s, NASA started experimenting with digital twin concepts to create virtual replicas of spacecraft and other space exploration assets like the Mars rovers (Spirit and Opportunity). This enabled engineers to simulate and plan maneuvers on the Martian surface before execution.
• Formally Defined (2002): Dr. Michael Grieves (current Executive Director of the Digital Twin Institute and former NASA consultant) defines the digital twin as consisting of three parts: real space, virtual space, and the link for data flow from real space to virtual space. (You can read more about his work here.)
• Advancement in Sensor Technologies (Mid-2000s): In the mid-2000s, advancements in sensor technologies and data collection methods began to facilitate the integration of relevant data from physical entities into digital twin environments.
• Real-Time Data Development (Late 2000s): During the late 2000s, the integration of real-time data became more sophisticated, ensuring that digital twins could dynamically reflect the current state of their physical counterparts.
• Simulation and Analysis Tools Integration (2010s): In the 2010s, advancements in simulation and analysis tools were integrated into digital twin environments, enhancing the capability to virtually simulate scenarios and optimize processes.
• Interdisciplinary Collaboration (2010s): As digital twin technology expanded, the trend of collaboration among professionals with diverse expertise became increasingly prevalent. This collaborative approach fostered an environment where experts from various fields worked together, leveraging their respective skills to harness the full potential of digital twins.
• Predictive Analytics Implementation (2010s): In the 2010s, the implementation of predictive analytics algorithms became more prevalent, allowing digital twins to anticipate future states and potential issues based on historical and real-time data.
• User Interface and Accessibility (2010s): Throughout the 2010s, efforts were made to improve user interfaces and accessibility, making it easier for professionals from different fields to interact with and extract insights from digital twins.
• Integration with AI (Ongoing): Digital twins are becoming more integrated with AI, improving its ability to predict future performance, optimize operations, and drive innovation across an array of fields.

These dates provide a general overview, and it's important to note that digital twin technology is always changing, with new advancements continuously influencing its direction.

Key Components of a Digital Twin

Digital twins are composed of the following three elements:

• real entity
• virtual representation
• data link that connects the two (digital thread)

Beyond these fundamental elements, digital twins may also have the following components that play a role in ensuring the digital twin accurately reflects its physical counterpart.

Sensors

Sensors serve as the sensory organs of digital twins, capturing real-time data related to performance, environment, and utilization. This network of interconnected sensors ensures the digital twin offers a live reflection of the physical object, allowing for prompt maintenance, fine-tuning, and the anticipation of potential issues before they arise.

Software

Software is critical to the operation of a digital twin. It involves the synchronization of various applications and modeling tools that power the digital twin, allowing it to simulate, predict, and optimize the performance of its physical counterpart. This integration enables intricate virtual representations that can evolve, learn, and provide value across multiple stages of the asset's lifespan.

Internet of Things (IoT)

The Internet of Things (IoT) is fundamental to digital twin technology. IoT devices act as sensory input mechanisms, gathering real-time data from various sources, including machines, environmental sensors, and even entire factories. This network of connected devices provides a continuous stream of information that feeds digital twins, allowing them to mirror the physical world accurately.

AI and ML

Intelligence is the hallmark of any advanced system. Artificial Intelligence (AI) and Machine Learning (ML) imbue digital twins with the capability to analyze data, make predictions, and learn from outcomes to enhance performance. AI algorithms can detect patterns and anomalies, while ML models evolve through iterative training, improving the digital twin's predictive accuracy and operational efficiency.

Together, these components form the robust architecture of a digital twin, allowing for a versatile and powerful tool that drives innovation and efficiency in various industries.

Benefits of Digital Twins

1. Improve Efficiency and Reduce Costs

Digital Twins play a critical role in optimizing operations, leading to enhanced efficiency and substantial cost reductions. By creating a virtual representation of a physical system or process, organizations can also identify design flaws and test solutions in a virtual environment, thereby saving time and resources.

2. Mitigate Risk

Digital twins enable companies to foresee potential issues before they escalate by simulating scenarios and monitoring the real-time data of their physical counterparts. This predictive capacity facilitates timely maintenance, helping to avoid downtime and reduce repair costs.

3. Accelerate Innovation

Digital twin technology accelerates innovation by allowing businesses to iterate designs and test products before they are built. It radically improves product lifecycle management by offering insights into each stage of a product's life, from conception to disposal.

4. Predict Trends and Logistical Scenarios

Advanced analytics and machine learning algorithms embedded in digital twins analyze historical patterns and current data to predict future trends. For instance, they can forecast demand patterns, identify potential bottlenecks, or predict the impact of disruptions on the supply chain.

Challenges and Limitations of Digital Twins

As with any transformative technology, the implementation and operation of digital twins come with their own set of challenges and limitations. Businesses and organizations looking to leverage digital twins must be aware of these hurdles to effectively plan and execute their digital twin strategies.

1. Addressing Technical and Operational Issues

The technical complexities of creating a digital twin are non-trivial. Ensuring accurate real-time data synchronization, integrating disparate systems, and maintaining high-performance computing environments demand a robust IT infrastructure. Operational challenges include the need for specialized expertise to design, develop, and manage digital twins, as well as issues related to maintenance.

2. Bridging the Gap Between Expectations and Reality

It is vital to set realistic expectations when deploying digital twins. The promise of comprehensive optimization and predictive analytics may fall short due to data quality issues, incomplete models, or unexpected variables in the physical system. Bridging the gap between expectations and reality requires a clear understanding of the technology's capabilities and limitations.

3. Navigating the Complexity of Implementation

Implementing a digital twin can be a complex process involving multiple stakeholders and systems. The challenges include not only the technical aspects but also organizational hurdles such as resistance to change, misalignment between departments, and ensuring regulatory compliance. Developing a streamlined implementation strategy is crucial to minimize disruptions and realize the full benefits of digital twins.

• Technical Integration: Seamlessly integrating digital twins with existing systems can be difficult, as it often requires bespoke solutions and continuous adaptation.
• Data Privacy and Security: Protecting sensitive information and ensuring robust cybersecurity measures in a digital twin environment is a significant concern, given the potential for data breaches.
• Interoperability: Digital twins must be able to communicate with other systems and technologies, which requires a set of shared standards and protocols that may not be fully developed or adopted industry-wide.
• Cost: The initial investment for developing and implementing a digital twin can be high, making it necessary to carefully evaluate the return on investment and long-term benefits.

4. Conquering Scale-Up Struggles

Coordinating and synchronizing multiple digital twins within a larger system pose complexities in data orchestration and ensuring seamless interoperability. This underscores the importance of addressing scalability challenges not only at the individual digital twin level but also in the context of a comprehensive and interconnected system.

It is important to set realistic expectations when deploying digital twins within a larger framework to maximize their effectiveness across complex organizational and technological landscapes.

How to Create a Digital Twin

While methods will vary based on the use case, this segment provides a general roadmap for those looking to create a digital twin.

Phase 1: Assessing Organizational Readiness

Before you can begin implementing digital twin technology, it is vital to evaluate your organization's current state.

Consider:

• Are your systems compatible with a digital twin platform?
• Is your data structured in a way that can be mirrored virtually
• How mature is your existing infrastructure? This may include hardware and software assets, data management, and process integration.

Phase 2: Build a Skilled Team to Manage Twin Development and Monitoring

Incorporating digital twins into your business processes demands a blend of cross-disciplinary skills. Look to recruit or train professionals who can navigate the complex interplay of physical and virtual systems.

We recommend assembling a team with expertise in areas such as:

• IoT
• AI
• Data analytics
• Domain-specific knowledge

Phase 3: Develop a Roadmap for Integration and Scalability

A structured roadmap is key when it comes to integrating digital twins into your organizational ecosystem. Your roadmap will rely on the expertise and capacity of your team.

We recommend:

• Starting with small-scale pilot projects which can provide valuable insights and pave the way for broader functional applications
• Creating a phased approach to minimize disruption
• Define key milestones and deliverables to ensure progress
• Identify pilot projects to validate concepts and gauge ROI
• Decide on benchmarks to measure the success of your digital twin implementations
• Plan for scalability to adapt to evolving business needs and technological advancements

Software Recommendations

Developing a state-of-the-art digital twin necessitates the use of sophisticated software that can support complex simulations and data analysis.

The following software has proved successful in their respective industries:

• SmartSignal and Asset Performance Management by GE: provide real-time monitoring of jet engines, wind-farms, off-shore oil rigs, power generation equipment, pumps, compressors, chillers, and more.
• Tecnomatix by Siemens: a comprehensive digital manufacturing software suite designed to streamline and optimize manufacturing processes, offering the two powerful products of Process Simulate and Plant Simulation.
• aPriori Digital Manufacturing Simulation Software: cloud-based platform used by manufacturers to unlock cost, manufacturability, and carbon insights for increased product profitability and sustainability. Geared toward aerospace, defense, automotive, and industrial equipment industries.
• TeliportMe Virtual Tour Software: enables users to create immersive and interactive virtual tours using panoramic images and 360-degree photographs. Best for property documentation.

Applications of TeliportMe's virtual tour software range from insurance documentation to digital marketing, providing a versatile solution for various industries.

Data Management Considerations

The concept of a digital twin is incomplete without a robust data management strategy. Data is the lifeline that fuels the capabilities of a digital twin, providing insights and predictive analytics that empower decision-makers. In this section, we delve into the essential aspects of Data Management in Digital Twins, focusing on data quality, security, and efficient storage and access.

Data Quality and Consistency

Inaccurate or inconsistent data can lead to erroneous conclusions, potentially compromising the digital twin's effectiveness. Ensuring precise and reliable data involves:

• Implementing stringent data validation processes to verify data accuracy.
• Utilizing advanced algorithms to cleanse and normalize datasets.
• Establishing rigorous protocols for data entry and collection.
• Continuous monitoring and refining of data quality metrics.

Efficient Data Storage

The aim is to manage the volume, velocity, and variety of data generated. Effective strategies include:

• Leveraging cloud services for scalable and flexible data storage solutions.
• Utilizing state-of-the-art database management systems for quick data retrieval.
• Employing data warehousing techniques to organize and store large datasets.
• Ensuring real-time data access to keep the digital twin up-to-date with its physical counterpart.

Extrapolating Insights

With the vast amounts of data collected from IoT devices, Big Data analytics become paramount in driving actionable insights. Some strategies include:

• Implement advanced analytics and machine learning algorithms.
• Develop data visualization tools for clearer interpretation.
• Utilize predictive modeling to anticipate future trends.
• Foster collaboration between data scientists and domain experts for comprehensive insights.

Data Security and Privacy

Data security and privacy must be treated with the highest priority. Sensitive information must be safeguarded against unauthorized access and cyber threats. Key practices to enhance data security and privacy include:

• Encryption of data in transit and at rest to protect against breaches.
• Adoption of robust authentication mechanisms to ensure data integrity.
• Regular audits to identify and rectify potential security vulnerabilities.
• Compliance with global data protection regulations to preserve user privacy.

The Importance of Standardization and Interoperability

A critical aspect that often determines the success and scalability of virtual replicas is the ability to maintain standardization and interoperability. This section explores why setting universal standards is crucial and how industry-wide efforts are paving the way for interoperability.

Importance of Universal Standards

Universal standards in digital twin technologies serve as the backbone for creating robust and interoperable systems. Harmonized standards ensure that different digital twins can communicate and work together effectively, fostering an ecosystem where data and insights can be shared across platforms and industries. This not only enhances the value of digital twins but also contributes to the reduction of integration costs and complexities.

Efforts Toward Interoperability Among Diverse Systems

Interoperability is the key to unlocking the full potential of digital twins. It allows for the seamless exchange of information between various digital twins, even when they are developed by different organizations or for different purposes. This synergy is crucial for large-scale projects, such as smart city initiatives or integrated healthcare systems, where multiple digital twins must operate in concert.

The Role of Consortia and Industry Groups

Recognizing the need for a unified approach, consortia and industry groups have emerged as major players in the drive toward standardization and interoperability. These organizations work collaboratively to devise guidelines, frameworks, and protocols that facilitate the widespread adoption and integration of digital twin technologies. Through these efforts, they aim to establish a common language and shared best practices that underpin the advancement of digital twin ecosystems worldwide.

• Development of industry-specific standards and models
• Collaborative projects between companies and research institutions
• Global initiatives that define data exchange protocols

By addressing these aspects, the industry can ensure that digital twins will serve as a driving force in the era of digital transformation.

Case Studies:

Digital twins have proven their mettle across various industries, highlighted by these case studies:

• Aerospace: NASA's Digital Twins on Mars
• Manufacturing: General Electric’s Gas Turbine Power Plant
• Healthcare: Mayo Clinic’s Patient-Specific Digital Twins
• Energy: Siemens’ Virtual Power Plant
• Construction: Cityzenith’s Digital Twin Platform
• Transportation: Singapore Land Transport Authority's Digital Twin for Intelligent Transportation Systems
• Retail: Walmart’s Digital Twin for Supply Chain Optimization

In each instance, the digital twin served as a robust tool for pre-empting real-world challenges, heralding a new era of predictive analysis and strategic foresight.

Let's look at these cases in further detail:

Aerospace: NASA's Digital Twins on Mars

Perseverance, the Mars rover on a mission to explore the Jezero crater, was launched on July 30, 2020, and successfully landed on Mars on February 18, 2021. As one of NASA's most advanced rovers at the time, it marked a significant step in space exploration. The entire landing process, despite being a complex design involving intricate technology like the sky crane, went off without a hitch.

Digital twin technology played a crucial role in making this mission a success. In the early stages of Perseverance's development, NASA extensively used detailed virtual models to anticipate and plan for the challenges the rover would face on Mars. The digital twin simulations also included the sky crane technology, ensuring a safe and flawless landing on the Martian surface.

To further enhance the rover's capabilities, NASA employed MapleSim by Maplesoft for hardware-in-the-loop simulations. This approach allowed them to simulate specific hardware components alongside digital twins, ensuring a comprehensive understanding of the rover's functions. Additionally, a research team from McGill University and Vortex simulated how the rover's wheels would interact with soft patches on Mars, contributing valuable insights.

Manufacturing: General Electric’s Gas Turbine Power Plant

General Electric’s Gas Turbine Power Plant in Bouchain, France, recently set an efficiency record by turning 62% of its fuel's energy into electricity. To achieve this result, a digital twin system gathers real-time data from sensors installed in the turbines, analyses it, and offers suggestions for optimal performance.

In comparison to older plants with around 3,000 sensors, newer ones like Bouchain have 5,000 to 6,000 sensors which give the plant a constant MRI. This digitization not only detects tiny changes that might signal a need for maintenance but also significantly reduces the chance of unexpected or risky surprises.

Beyond just the turbine, this digital approach extends to the entire power plant, guiding operations through analysis, data, and personalized solutions.

Healthcare: Mayo Clinic’s Patient-Specific Digital Twins

The Mayo Clinic, a renowned healthcare provider, has leveraged digital twin technology to create patient-specific models for improved diagnostics and treatment. By integrating data from various sources such as medical imaging, genetic information, and wearable devices, the Mayo Clinic develops personalized digital twins of patients.

These digital twins simulate the patient’s physiology, enabling physicians to gain a deeper understanding of their condition and design targeted treatment plans. By analyzing the digital twin, doctors can explore different treatment options, predict the effectiveness of interventions, and optimize patient outcomes.

This approach has been particularly effective in areas like cardiac care, where the digital twin helps in planning complex surgeries and predicting the impact of interventions on individual patients.

Construction: Cityzenith’s Digital Twin Platform

A full digital twin platform called SmartWorldPro has been created by Cityzenith, a technology business that specializes in urban planning and development. The platform builds digital twins of cities using data from a variety of sources, including 3D city models, BIM (Building Information Modelling) data, and IoT devices.

The digital twin enables developers and city planners to simulate various development scenarios, optimize resource allocation, visualize complex urban settings, and analyze various aspects of infrastructure.

Additionally, it promotes stakeholder participation, empowering them to speak and act with clarity. Urban planning initiatives all over the world have benefited greatly from the application of Cityzenith’s digital twin platform, making cities more resilient, sustainable, and citizen-focused.

Transportation: Digital Twin for Singapore Land Transport Authority

The adoption of digital twin technology by the transport sector aims to increase the effectiveness and security of transport networks. One such instance is the digital twin of the complete transport system, including the roads, trains, and bus services, that the Singapore Land Transport Authority (LTA) has put in place. To give a complete picture of the transportation ecosystem, the digital twin incorporates real-time data from traffic sensors, fare collection systems, and other sources.

The LTA’s digital twin offers real-time traffic monitoring, enabling authorities to control congestion, optimize traffic flow, and increase overall transportation effectiveness. The digital twin aids in the planning and execution of transport infrastructure enhancements, such as the construction of new roads or public transit lines, by modeling various scenarios.

Additionally, it supports predictive analytics for incident management, enabling early issue discovery and effective interruption response.

Retail: Walmart’s Digital Twin for Supply Chain Optimization

To improve its supply chain processes, Walmart, a global retail organisation, deployed a digital twin solution. To simulate and analyse the complete supply chain network, the digital twin integrates real-time data from numerous sources, such as sales data, inventory levels, and weather forecasts.

Walmart can correctly estimate demand, optimise inventory levels, and enhance logistics and distribution procedures by using the digital twin. Additionally, the digital twin enables simulations and scenario planning to locate possible bottlenecks and enhance the flow of commodities. Customer satisfaction has increased as a result of this application, which has improved inventory management and decreased waste.

Integrating Digital Twins with AR/VR

Integrating digital twin technology with augmented reality (AR) and virtual reality (VR) enhances visualization and provides innovative ways for training and prototyping.

Enhancing Visualization and Interaction with Models

By overlaying digital information onto the physical realm (AR) or creating a fully immersive simulation environment (VR), engineers and stakeholders can interact with their digital twins in a more intuitive and meaningful way. This leads to better understanding of the data, quicker decision-making processes, and a more holistic view of the operational aspects of the twin.

Training and Prototyping Using AR/VR

Trainees can practice operations on virtual models that react in real-time, reducing the risks and costs associated with hands-on training. With regard to prototyping, designers and engineers can test and iterate their models in a virtual environment before any physical prototype is built, saving time and resources while accelerating innovation.

Future Outlook of Digital Twin Integration with AR/VR

The future of digital twins is poised to be deeply intertwined with immersive technologies. As the resolution of VR and AR continues to increase and as the hardware becomes more accessible, the line between physical and digital will blur. This promises a new era where digital twin immersion becomes a staple across industries, providing an unparalleled level of detail and interactivity that will drive the next wave of digital transformation.

• Analyzing complex systems through a more interactive lens
• Reducing gaps in understanding by providing a tangible reference through AR overlays
• Advancing remote collaboration through shared VR environments

Cybersecurity Considerations

As the digital and physical worlds merge closer, securing digital twin data becomes a paramount concern. The interconnectedness poses risks of unauthorized access, manipulation, or exploitation of sensitive information, emphasizing the need for robust cybersecurity measures to safeguard the integrity, confidentiality, and privacy of digital twin data.

As a result, it's critical to understand and implement rigorous cybersecurity measures to protect sensitive data and the systems they mirror and manage.

We suggest the following practices to safeguard your data:

1. Secure Data Across Lifecycle Phases

Data is the lifeblood of digital twins, accompanying assets from inception to retirement. Each stage of the digital twin's lifecycle poses potential vulnerabilities that must be addressed:

• Creation: During this phase, ensuring that the initial data is accurate and comes from reliable sources is crucial for the twin's effectiveness and security.
• Operation: Real-time data streams require encryption and vigilant monitoring to avoid breaches or tampering.
• Maintenance: Regular updates and patches fortify digital twins against emerging threats.
• Decommissioning: Properly disposing of data in the twin is just as important, preventing unauthorized access to historical data.

2. Analyze Risk

A methodical approach to identifying and mitigating potential threats, threat modeling, is vital in the lifecycle of a digital twin. By understanding the various ways a digital twin can be compromised, organizations can implement tailored defenses. This anticipatory measure involves:

• Analyzing the attack surfa ce of the digital twin environment.
• Identifying potential threat agents and the potential impact of their actions.
• Developing a priority list of risks to address based on their severity and likelihood.

3. Establish Robust Security Practices

Robust security tactics are non-negotiable when it comes to digital twin implementations. To safeguard these complex systems, consider the following:

• Multi-Factor Authentication (MFA): Requiring more than one method of authentication enhances access security.
• Encryption: Protecting data in transit and at rest ensures that even if intercepted, the information remains unreadable.
• Segmentation: Limit potential damage by compartmentalizing networks and systems.
• Zero Trust Architecture: Never assume security within the network; instead, verify every access request as if it originates from an open network.
• Continuous Monitoring: Implement real-time security monitoring to detect and respond to threats swiftly.
• Regular Audits: Conduct security audits to uncover any potential weaknesses and ensure compliance with industry standards.

Future Predictions for Digital Twin Technology

Digital twin technology is on the cusp of a transformative journey, poised to redefine how industries operate and innovate. As we peer into the future, several key predictions emerge

1. Increased Adoption Across Industries: Digital twin technology is likely to experience widespread adoption across various industries beyond its current applications in manufacturing, healthcare, and energy. Sectors such as logistics, construction, and smart cities are expected to embrace digital twins to enhance efficiency, decision-making, and overall operations.
2. Advancements in AI Integration: The integration of artificial intelligence (AI) with digital twin technology is anticipated to grow, enabling more sophisticated data analysis and predictive capabilities. AI algorithms will play a crucial role in extracting actionable insights from the vast amount of data generated by digital twins, further enhancing their value.
3. IoT Integration for Real-time Monitoring: The Internet of Things (IoT) will play a more integral role in digital twin ecosystems, enabling real-time monitoring and control of physical assets. This integration will enhance the accuracy and immediacy of data, providing a more dynamic and responsive digital representation of the physical world.
4. Expansion into Edge Computing: As edge computing capabilities evolve, digital twin processing is likely to shift towards the edge of networks. This move will reduce latency, enhance real-time decision-making, and enable more efficient use of resources, especially in scenarios where immediate response is critical.
5. Standardization and Interoperability: The development of industry standards and increased interoperability between different digital twin platforms is expected. This will facilitate seamless collaboration, data sharing, and integration across various systems and domains, fostering a more connected and efficient ecosystem.
6. Digital Twins in Healthcare: The healthcare industry is poised to see increased adoption of digital twins for personalized medicine, patient monitoring, and simulation of medical procedures. This technology could revolutionize healthcare practices by providing more accurate and individualized insights.
7. Enhanced Cybersecurity Measures: Recognizing the increasing importance of securing digital twin data, there will be a concerted effort to implement robust cybersecurity measures. This will include encryption, access controls, and other security protocols to protect sensitive information associated with digital twins.
8. Human-Machine Collaboration: Future digital twins may facilitate more seamless collaboration between humans and machines. This could involve advanced augmented reality interfaces, enabling workers to interact with and manipulate digital twins in real-time for tasks ranging from maintenance to design.
9. Lifecycle Integration: Digital twins are likely to become more integral throughout the lifecycle of products, assets, or systems. From design and development to operation and maintenance, a continuous and evolving digital representation will provide valuable insights and support decision-making at every stage.
10. Environmental Sustainability: Digital twins may play a key role in promoting environmental sustainability by optimizing resource usage, energy efficiency, and waste reduction. Industries and cities may leverage digital twins to model and implement eco-friendly practices and strategies.

Key Takeaways and Steps Forward

• Digital twins optimize processes, streamline operations, and improve overall efficiency across various industries
• By simulating scenarios and analyzing data, digital twins empower better decision-making, particularly in complex systems
• Digital twins have transformative potential across sectors, contributing to advancements in technology, sustainability, and innovation.
• In taking steps forward, emphasis must be placed on overcoming challenges related to scalability, integration, and standardization.
• As these virtual constructs become even more sophisticated and integral to our digital infrastructure, the focus must also be on nurturing the skills and knowledge base required to leverage their full potential.

For real estate marketing, its advantageous to use 360 cameras because they give potential buyers a more accurate view of a space.

However, not all 360 cameras are created equal. This article highlights the best 360 cameras available today, discussing both their advantages and limitations.

You can expect us to cover the following topics:

• The 5 Best 360 Cameras for Real Estate Marketing
• How to Choose the Best 360 Camera
• Advantages of Using a 360 Camera for Real Estate Marketing
• Cost/Benefit Analysis of Investing in 360 Cameras for Real Estate Marketing
• Educational Resources for Real Estate Marketing with 360 Images
• Privacy and Legal Considerations
• Online Communities for Real Estate Marketers

The 5 Best 360 Cameras for Real Estate Marketing

#1 Best Overall: Ricoh Theta Z1

• Key Features: High-resolution imaging, dual lens system, advanced image stabilization, Zillow integration
• Image Quality: Excellent image quality with sharp details and vibrant colors
• Ease of Use: User-friendly interface and intuitive controls
• Compatibility: Compatible with popular virtual tour software
• Strengths: Impressive image quality, reliable performance
• Potential Drawbacks: Higher price point compared to other cameras

Best Image Quality: Insta360 One RS 1 inch

• Key Features: Large 1" sensor, interchangeable lens system, advanced HDR
• Image Quality: Exceptional image quality with great dynamic range
• Ease of Use: Simple and straightforward operation
• Compatibility: Works well with various virtual tour software
• Strengths: High-quality images, versatility with interchangeable lenses
• Potential Drawbacks: Limited shooting modes compared to other cameras

Most User-Friendly: Insta360 X3

• Key Features: Compact/portable, advanced stitching technology, built-in stabilization, active HDR, AI-powered image editing, waterproof up to 33'
• Image Quality: Good image quality with decent level of detail
• Ease of Use: Easy to operate, ideal for beginners
• Compatibility: Compatible with most virtual tour software
• Strengths: Portability, reliable performance, video
• Potential Drawbacks: Lower image resolution compared to other cameras

Best Budget-Friendly: Trisio Lite2

• Key Features: Affordable price, lightweight design, user-friendly interface
• Image Quality: Average image quality with moderate details
• Ease of Use: Simple and intuitive controls
• Compatibility: Works well with popular virtual tour software
• Strengths: Budget-friendly option, easy to carry around
• Potential Drawbacks: Limited advanced features and lower image quality

Highest Resolution: Xphase Pro X2

• Key Features: High-resolution imaging, advanced stabilization, time-lapse functionality, Wi-Fi capable
• Image Quality: Excellent image quality with vivid colors
• Ease of Use: User-friendly interface with customizable settings
• Compatibility: Compatible with various virtual tour software
• Strengths: Superior image quality, versatile shooting options
• Potential Drawbacks: Higher price point, slightly larger design

How to Choose the Best 360 Camera

When selecting a 360 camera for virtual tours in real estate, there are several factors you should consider:

• Image Quality: High-quality visuals are essential in creating immersive virtual tours. Look for a camera that offers a high resolution and good low-light performance to capture sharp and vibrant images.
• Ease of Use: As a real estate professional, you may not have extensive technical knowledge or time to deal with complicated setups. Choose a camera that is user-friendly, with intuitive controls and a straightforward workflow.
• Durability: Real estate photography often involves capturing shots in various environments, including outdoor locations. Ensure your chosen camera is durable and can withstand the rigors of on-site shoots.
• Compatibility with Virtual Tour Platforms: Check if the camera you're considering supports the virtual tour software or platform you plan to use. Compatibility is crucial for a seamless integration of your camera footage into the virtual tour creation process.
• Budget Considerations: Set a budget range before diving into your options. Determine how much you are willing to invest in a 360 camera and prioritize features accordingly. Remember that higher-priced cameras often offer improved image quality and additional functionalities.

Advantages of Using a 360 Camera for Real Estate Marketing

Using a 360-degree camera for real estate marketing offers several advantages:

1. Immersive Virtual Tours: 360 cameras enable the creation of immersive virtual tours, allowing potential buyers to explore every corner of a property from the comfort of their own homes. This can provide a more engaging and realistic experience compared to traditional photos.
2. Enhanced Property Presentation: 360-degree photos and videos provide a more comprehensive view of a property. Potential buyers can see the layout, room sizes, and overall flow, helping them make more informed decisions about whether the property meets their needs.
3. Increased Online Engagement: Interactive content tends to generate higher levels of engagement. 360-degree photos and videos can captivate viewers, encouraging them to spend more time exploring the property online. This increased engagement can lead to a better understanding of the property's features.
4. Differentiation in the Market: Using 360-degree technology sets your real estate listings apart from others. It demonstrates a commitment to leveraging cutting-edge tools for marketing, which can be attractive to tech-savvy buyers.
5. Remote Viewing: Prospective buyers who may be located in different cities or countries can virtually "visit" the property without being physically present. This is particularly beneficial for international or out-of-town buyers who are unable to attend in-person showings.
6. Time Efficiency: 360-degree tours can save time for both real estate agents and potential buyers. Buyers can pre-screen properties online, reducing the need for unnecessary physical visits to properties that may not meet their criteria.
7. Improved Transparency: The comprehensive view provided by 360-degree photos and videos fosters transparency in the real estate transaction process. Potential buyers can get a more accurate representation of the property, minimizing surprises or disappointments during in-person visits.
8. Wider Reach: Online platforms, social media, and real estate websites often support 360-degree content. This wider distribution can attract a larger audience and increase the visibility of your listings.

In summary, employing a 360-degree camera for real estate marketing can provide a more immersive, engaging, and informative experience for potential buyers, ultimately helping properties stand out in a competitive market.

Cost/Benefit Analysis of Investing in 360 Cameras for Real Estate Marketing

Is investing in a 360 camera worth it for showcasing properties? We've analyzed the cost-benefit ratio to assist you in making an informed decision.

Upfront costs:

• The purchase of a high-quality 360 camera
• Additional equipment, such as tripods and lighting
• Software subscriptions for photo stitching and tour creation

Ongoing costs:

• Training for staff and real estate agents
• Software upgrade fees
• Maintenance and potential repair costs
• Hosting fees for virtual tour content on a server or cloud service

Potential Return on Investment (ROI)

Gauging the potential ROI of 360 camera technology in real estate requires looking at several key performance indicators. These include:

• Increase in property listing engagement: Virtual tours are known to capture interest more effectively than static images, keeping potential buyers viewing properties longer.
• Higher conversion rates: Engaged viewers are more likely to reach out for a viewing or make an offer.
• Streamlined operations: Virtual tours can reduce the number of physical viewings required, saving time and resources.
• Competitive edge: Offering immersive virtual tours can set your agency apart, potentially attracting more listings and higher-quality leads.

By comparing these benefits with the costs, agencies can gauge the likely return on their investment. While the initial costs can be significant, the long-term boost in engagement and the potential for increased sales can outweigh these expenses for many agencies.

Educational Resources for Real Estate Marketing with 360 Images

Given the increasing popularity of virtual tours, it's crucial for real estate agents to acquire proficiency in using 360 cameras. While one doesn't necessarily need to be a professional photographer to excel at capturing 360-degree images, there are essential best practices that can significantly enhance the quality of results.

Whether you're a professional photographer or just picking up a 360 camera for the first time, you'll find valuable resources below to enhance your skills and help your listings stand out.

• How to Make a 360° Image: A Comprehensive Guide
• How to Share 360 Photos
• How to Add Virtual Tours to MLS

Privacy and Legal Considerations

When incorporating 360-degree virtual tours in real estate listings, it's essential to address privacy and legal matters head-on. 360-degree tours offer a detailed view of a property, which makes understanding the scope of privacy and adherence to legal standards imperative for real estate professionals.

How to Navigating Concerns Regarding the Depiction of Private Property

Virtual tours can expose various features of private property to the public eye. Here's how to mitigate privacy concerns:

• Obtain consent: Ensure you have clear permission from the property owner before capturing and displaying any imagery.
• Remove personal belongings: Advise property owners to remove personal items and photographs that should not be shared publicly.
• Blur out details: Use editing tools to blur out sensitive information like family photos, certificates, or any other identifying details.
• Respect non-public spaces: Some areas of the home may be off-limits for cultural or personal reasons. Always respect these boundaries.

Ensuring Compliance with Legal Standards

Legal compliance is just as crucial as addressing privacy. To ensure your virtual tours are legally sound, consider the following:

• Data Protection Laws: Be aware of data protection and privacy laws, such as GDPR in Europe, that may restrict the display of personal data.
• Intellectual Property Rights: Verify that the depiction of certain artworks or branded products within the property does not infringe on intellectual property rights.
• Legal Disclosures: If applicable, include legal disclosures on the virtual tour to inform viewers of any manipulation or omission of elements within the property.
• Liability Coverage: Ensure that your business carries sufficient liability insurance to cover any legal claims that may arise from privacy infringement or other disputes related to the virtual tour content.

Attending to these privacy and legal considerations will not only protect the real estate agency and homeowners but also build trust with potential buyers who value transparency and discretion. Building this trust is paramount in nurturing a successful relationship with clients in the real estate sector.

Online Communities for Real Estate Marketers

TeliportMe invites you to join their Virtual Tour Marketing Community of forward-thinking real estate professionals, business owners, and professional photographers. We share insights, tips, and the latest trends in leveraging virtual tours for maximum impact.

🚀 Why Join?

• Gain exclusive access to industry experts and thought leaders.
• Exchange ideas and strategies with like-minded professionals.
• Stay updated on cutting-edge technologies and tools in virtual tour marketing.
• Collaborate on innovative ways to make your listings stand out.

Interested in learning more about real estate photography?

We suggest the following articles:

• Drone Photography: The Ultimate Guide for Real Estate
• Top 11 Technology-Driven Photography Trends of 2023

Embarking on the journey to create 360-degree virtual tours doesn't have to break the bank, and our readers seeking free solutions are in the right place.

Crafting a virtual tour is impossible without the right software, but fear not—there are fantastic free options that offer essential features for transforming static images into captivating 360-degree experiences.

In this article, you'll discover the best free virtual tour solutions to include in your digital toolkit in 2024. Plus, you don't need to be a professional photographer to take advantage of all the advanced features as our recommendations cater to users of all skill levels.

What exactly is a virtual tour?

A virtual tour is an immersive experience that enables users to explore a physical space virtually, utilizing a compilation of 360-degree images. Compared to static images, it offers a more realistic experience of being physically present within a given space.

Accessible on various devices, including virtual reality (VR) headsets, mobile devices, and computers, virtual tours find utility across diverse industries. They play a significant role in marketing real estate, event venues, tourist destinations, museums, and educational institutions.

Why are virtual tours important?

Virtual tours are important for a few key reasons:

1. Enhanced Accessibility: Virtual tours let people check out places they might not reach physically due to distance, travel restrictions, disabilities, or budget constraints. It's a chance for everyone to experience a location online and feel its vibe.
2. Added Convenience: You can explore virtual tours anytime and anywhere with an internet connection. This flexibility allows you to take your time exploring without worrying about time or location restrictions.
3. Helpful Information: Virtual tours are handy in real estate, tourism, and business. They help you make decisions by letting you check out homes, destinations, or businesses virtually before committing. It's like a sneak peek before the actual visit.
4. Marketing: Businesses use virtual tours to market themselves better. They provide a more detailed and interactive view compared to just pictures or descriptions. This can get people more interested and possibly lead to more sales.
5. Education: Virtual tours are useful for learning. They let students explore places like historical sites or museums without actually going there. It makes learning more fun and helps you understand things better, especially when you can't visit in person.

Key Features of Virtual Tour Software

360° Image Support

360-degree image support is the hallmark of virtual tour software. This feature provides a comprehensive view of a space, allowing users to explore every angle and detail.

While all virtual tour software should be able to host 360-degree images, some providers go a step further by allowing you to capture panoramas directly with your mobile device. With a simple 360-degree spin, mobile devices can capture cylindrical panoramas. However, for spherical images (where viewers can pan to see overhead), you may need a specialized 360 camera.

Customizable Hotspots

Hotspots are interactive features that elevate user engagement by enabling clickable points within a virtual tour. Users can access additional information, explore various areas of interest, and uncover hidden details.

While basic virtual tour software includes this functionality, certain providers offer enhanced customization options, empowering users to tailor hotspots to their unique preferences and requirements.

Compatibility

Some virtual tour software makes it easy for you to explore from any device—whether it's your computer, phone, or even a virtual reality headset. Plus, they go a step further by smoothly connecting with popular platforms like Facebook, Google Maps, Google Street View, and others.

This means you can view and share virtual tours seamlessly across various platforms, enhancing your overall experience.

Interactive Elements - Videos, Audio, and Text Descriptions

Users can enhance the virtual tour experience by incorporating videos, audio files, and descriptive text to provide detailed information about specific points of interest.

This multifaceted approach adds layers of information, creating a more dynamic and educational virtual experience.

Analytics and Reporting

Virtual tour software often provides analytics and reporting tools to track user engagement, view statistics, and gather valuable insights for marketing purposes.

These features empower creators to understand their audience better and optimize their virtual tours for enhanced effectiveness.

How to Choose the Best Virtual Tour Software

When choosing a free virtual tour creation software, the following factors are most important:

• Functionality
• Ease of use
• Compatibility
• Customization
• Tutorials and customer support

Let's explore this in further detail:

Functionality: Before subscribing to a virtual tour software, ensure that it provides the essential features and tools to create immersive virtual tours effectively. Assess its ability to handle panoramic images, incorporate multimedia elements, and offer seamless navigation.

Ease of use: When selecting virtual tour software, prioritize a user-friendly interface that is intuitive and requires minimal training. Choosing software with these qualities ensures a swift and efficient virtual tour creation process. Many providers offer free trials, providing an excellent opportunity to explore the software's user-friendliness and functionality before making a commitment.

Compatibility: We recommend verifying that your chosen virtual tour software is compatible with diverse operating systems and popular social media platforms. This step ensures that your tours remain accessible to a broad audience, regardless of the device they use. Confirming compatibility with various platforms enhances the reach and engagement potential of your virtual tours.

Customization: Look for software that offers a variety of customization options. Being able to add your own branding, customize the layout and design, and incorporate interactive elements can make your virtual tours more compelling for your audience.

Tutorials and Customer Support: Check if the virtual tour software provides reliable customer support and resources. Having access to assistance, tutorials, and a community forum can be invaluable when you encounter issues or have questions during the tour creation process.

3 Best FREE Virtual Tour Software

#1 Best Overall: TeliportMe.com

TeliportMe is a powerful virtual tour software that allows users to create immersive tours with ease. It offers a user-friendly interface and intuitive tools for creating stunning virtual experiences. If you do decide to upgrade, it has the best features for the lowest subscription costs and also provides pay-as-you-go options.

Key Features and Functionalities of the Free Version

• Dedicated app allows you to capture 360-degree panoramas from your mobile device
• Drag-and-drop interface for easy tour creation
• Virtual reality (VR) compatibility for an immersive experience
• Interactive hotspots for adding additional information or multimedia content
• Sharing options to easily distribute your virtual tours
• Password protection
• 24/7 customer support

Limitations of the Free Version

The free version of TeliportMe provides a limited number of hotspot types, so your virtual tour may look somewhat basic.

Another drawback of the free version is that all tours will include TeliportMe branding. However, this is typical of most free software products and can be removed upon upgrading.

Applications

TeliportMe caters to a wide range of commercial industries, including real estate, hospitality, tourism, museums, educational institutions, and even insurance.

2. Marzipano

Marzipano serves as a standalone software designed to craft virtual tours using a series of panoramic images. Notably, it provides the option to export these tours as web applications, ready for immediate use. It is important to note that Marzipano functions best with either Firefox or Chrome.

Key Features and Functionalities of the Free Version

• User-friendly interface
• Customizable hotspots
• Option to export virtual tour as a web application
• Option to embed virtual tour into websites and social media platforms
• WebVR support

Limitations of the Free Version

Since launching its tool seven years ago, it has received minimal updates. While it has served its purpose admirably, the lack of ongoing support also suggests that it may not be the most suitable option for professional applications.

Furthermore, Marzipano necessitates self-hosting. This means that even small adjustments to your tour will require a series of steps, impacting your ability to edit quickly.

Applications

Marzipano is ideal for casual users or small-scale projects where periodic updates and real-time editing are not critical requirements.

3. Panoraven.com

Panoraven is a versatile virtual tour software that offers a range of features and functionalities for creating immersive experiences. It provides users with an easy-to-use platform to build interactive tours.

Key Features and Functionalities of the Free Version

• Use the service without registering
• Unlimited 360 image uploads
• Mobile compatibility for viewing tours on smartphones and tablets
• Social media integration for easy sharing of virtual tours
• Easy website embedding

Limitations of the Free Version

The most significant limitation of the free version is that it does not provide the ability to add hotspots, so you won't be able to link 360 panoramas together. In essence, this means that your virtual tours will consist of only one panorama.

Additionally, the free version does not allow commercial use. This limitation is essential to consider if you intend to create virtual tours for business promotion.

Applications

The free version of Panoraven is a great starting point for basic 360 image uploading and sharing. However, users looking for advanced features, such as hotspot functionality and commercial use, may find it worthwhile to explore the paid versions.

Interested in learning more about photography?

We suggest exploring the following articles:

• How to Make a 360° Image: A Comprehensive Guide
• Drone Photography: The Ultimate Guide for Real Estate
• Top 11 Technology-Driven Photography Trends of 2023

With virtual reality (VR) technology becoming more accessible, the popularity and applications of 360° images have skyrocketed. From real estate and travel to marketing and entertainment, industries across the board are leveraging the power of 360° images to deliver immersive experiences to their audiences.

Whether you're a seasoned photographer looking to expand your skill set or simply a hobbyist eager to explore new techniques, this guide will equip you with everything you need to know to make stunning 360° images that will leave your viewers in awe.  

You can expect us to cover the following topics:

• What is a 360° image?
• 360° Camera vs. DSLR vs. Smartphone: Choosing the Ideal Option
• Equipment Recommendations
• 360° Image Stitching Software Recommendations
• Best Practices for Shooting 360° Images
• Best Practices for Editing 360° Images
• Overcoming Common Problems
• How to Create Virtual Tours with 360 Images
• How to Share and Display 360 Images

What is a 360° image?

Simply put, it's a photograph that captures a full 360-degree view around a particular scene or vantage point in a single image. It allows viewers to immerse themselves in the image and explore every angle, changing the way we perceive and interact with visual content.

360° Camera vs. DSLR vs. Smartphone: Choosing the Ideal Option

To generate a 360-degree image, you have 3 options: a 360 camera, DSLR, or smartphone.

A dedicated 360 camera is purpose-built for capturing panoramic images in a single shot. These cameras usually come equipped with specialized software for seamless stitching and processing, simplifying the creation of 360-degree visuals.

On the other hand, a DSLR, known for its versatility and high-quality imaging capabilities, provides another avenue for crafting 360-degree images. To achieve this, you'd typically capture a series of overlapping photos and then use specialized software to stitch them together into a cohesive panoramic view.

If budget and convenience are your top priorities, then using a smartphone to capture 360° images may be your best option. Smartphones, equipped with increasingly sophisticated cameras and user-friendly applications, offer a cost-effective and accessible means to delve into the world of panoramic photography.

Factors to Consider When Choosing Between a 360 Camera, DSLR, and Smartphone

When deciding between a 360 camera, DSLR, or smartphone for 360 image capture, consider the following factors:

• Image quality: If image quality is a top priority for you, a DSLR is likely the best choice.
• Versatility: If you value versatility, it may make more sense to invest in multiple lenses for a DSLR.
• Convenience: If you prefer a simple and hassle-free experience, a 360 camera or smartphone may be more suitable than a DSLR.
• Portability: If you frequently need to capture 360 images on the go, a compact and portable 360 camera or smartphone may be more convenient.
• Budget: DSLRs tend to be more expensive than 360 cameras and smartphones, so consider your budget in making a decision.

All options offer distinct advantages. Let's delve into the specific benefits of each.

Advantages of Using a 360° Camera:

• Easy to use: 360° cameras are designed specifically for capturing immersive content, which makes them user-friendly, even for beginners.
• All-in-one solution: With a 360 camera, you don't need any additional equipment or lenses to capture a 360 image.
• Compact and portable: 360 cameras are typically small and lightweight, making them convenient to carry and use in various locations.

Disadvantages of Using a 360° Camera:

• Image quality: Compared to DSLR cameras, 360 cameras may have lower resolution and image quality.
• Limited manual controls: Most 360 cameras have limited manual settings, which can restrict your creative control over the image.
• Stitching issues: Some 360 cameras rely on in-camera stitching, which may result in stitching errors or artifacts in the final image.

Advantages of Using a DSLR:

• Superior image quality: DSLRs typically deliver higher resolution and image quality compared to 360 cameras, making them an excellent choice for photographers who prioritize detailed and crisp visuals in their panoramic images.
• Advanced control: DSLR cameras offer a compelling option for capturing 360-degree images, especially for those who prioritize advanced control over key parameters like exposure and apperture. This level of control caters to experienced photographers who want to tailor each aspect of their 360-degree shots.
• Versatility in lenses: Unlike 360 cameras, DSLRs provide the flexibility to choose from a wide range of lenses, allowing photographers to experiment with different focal lengths, apertures, and perspectives. This versatility enables the capture of 360-degree images with varying visual styles and creative effects.

Disadvantages of Using a DSLR:

• Complexity and Learning Curve: DSLRs often have a steeper learning curve, especially for beginners. Understanding manual settings, lens options, and the stitching process for panoramic shots can be challenging for those new to photography.
• Cost: DSLRs and their accompanying lenses can be more expensive than 360 cameras, potentially posing a financial barrier for some photographers.
• More time-consuming: Unlike some 360° cameras that automatically stitch images within the camera, DSLRs require external software to piece together the shots. This extra step adds more time to the process of producing 360 images.

Advantages of Using a Smartphone:

• Convenience: Smartphones are highly convenient for capturing 360-degree images due to their portability and ease of use. The all-in-one nature of smartphones eliminates the need for additional equipment.
• Cost-Effective: Using a smartphone is a cost-effective solution since many individuals already own one. This eliminates the need for purchasing specialized cameras, making it a budget-friendly option.
• User-Friendly Apps: Smartphone photography apps are designed to be user-friendly, simplifying the process of capturing and stitching 360-degree images. This accessibility makes it an excellent choice for beginners.

Disadvantages of Using a Smartphone:

• Image Quality: While smartphone cameras have improved significantly, they may still have limitations in terms of image resolution and quality compared to dedicated cameras like DSLRs.
• Limited Manual Controls: Smartphone cameras often offer limited manual controls, restricting the ability to adjust settings such as exposure and focus for more advanced users.
• Storage Limitations: High-resolution 360-degree images can take up significant storage space on a smartphone. This limitation may require users to manage storage or transfer files to external devices.

Equipment Recommendations

Creating stunning 360° images requires the right equipment. In this section, we'll explore the various options available for different needs and budgets.

360° Camera Recommendations

The following cameras offer advanced features and functionalities tailored for 360° image capture.

Best Overall: Insta360 ONE RS

Best Budget-Friendly: Trisio Lite2

Best Photo Quality: Ricoh Theta X

DSLR Recommendations

DSLRs with wide-angle lenses allow you to capture a wider field of view, perfect for creating panoramic images. We recommend the following setup:

DSLR + wide-angle lens + panoramic head

While the lens you purchase will ultimately depend on your DSLR model, the Sigma 8mm is a popular choice for Canon users.

A panoramic head is an tool that helps DSLR cameras capture precise and distortion-free panoramic images. By rotating the camera around its nodal point, it minimizes errors, ensures accurate alignment of images, and streamlines the post-production workflow. This accessory enhances image quality, versatility in composition, and overall efficiency when creating 360-degree images with a DSLR camera.

For a panoramic head, we recommend the Nodal Ninja 6.

Additional Equipment for Capturing 360° Images

In addition to the camera, there are a few essential pieces of equipment that are necessary for capturing high-quality 360° images.

• Tripod: Using a tripod helps eliminate camera shake, resulting in sharper and clearer images.
• Remote trigger: Remote triggers allow you to capture images without physically touching the camera, which further reduces camera shake.
• Additional charging equipment: Spare batteries for your DSLR provide extended shooting time, serve as a backup for unforeseen circumstances, and ensure uninterrupted photography in remote locations or during important events.

By incorporating this equipment into your setup, you can ensure stability and minimize unwanted movement during the image capture process.

360° Image Stitching Software

Stitching multiple images together is a crucial step in creating a seamless 360° image. To achieve this, you will need reliable software that can effortlessly merge your photos.

PTGui

PTGui is a dedicated software designed specifically for panorama stitching, including 360° images. It offers a user-friendly interface and advanced features, such as exposure correction, alignment optimization, and control points. PTGui supports various file formats and has a built-in ability to straighten and mask out unwanted portions of your images, resulting in a seamless panorama.

Hugin

Hugin is another powerful open-source software that specializes in panorama stitching. It provides an intuitive interface and advanced features for aligning and blending images to create stunning panoramas. Hugin supports a wide range of file formats and offers control over individual image parameters, allowing you to fine-tune your final output.

Best Practices for Shooting 360° Images

When it comes to creating impressive 360° images, there are several tips, tricks, and best practices that can help you achieve high-quality results. In this section, we will explore some of these techniques to elevate your 360 image creation skills.

When shooting 360° images, we suggest the following:

1. Position your camera appropriately.

Ensuring the proper positioning of your camera is essential for capturing a comprehensive 360° view. Generally, it is advisable to place your camera around 5 feet from the floor. However, adjustments may be necessary based on specific scenarios.

For instance, when photographing a spacious room with high ceilings, you might need to raise the camera height slightly. Conversely, if your intention is to highlight an intriguing floor, positioning the camera lower than the usual 5 feet could be more effective.

The key is to adapt the camera height to the unique characteristics of the scene you are capturing, optimizing the composition for the best results.

2. Use a tripod.

Handheld shots can introduce camera shake, especially in low-light conditions or longer exposure times.

The utilization of a tripod eliminates camera shake through the implementation of image stabilization, leading to sharper and clearer images in the final 360-degree composition.

3. Maximize image quality.

Maintaining a clean camera lens is crucial to avoid unwanted smudges or dirt that might compromise image quality.

Consider opting for the RAW format. Unlike JPEG or other compressed formats, RAW files retain all the information collected by the camera's sensor during the exposure, without any in-camera processing. RAW files are considered the digital equivalent of a film negative, preserving the maximum amount of detail, color information, and dynamic range captured by the camera.

Achieving optimal results may involve adjusting exposure, aperture, and white balance settings on your camera. Experimenting with these settings allows you to find the right balance tailored to your specific shooting conditions, ensuring accurate colors and details in your final 360° image.

Additionally, explore High Dynamic Range (HDR) techniques to capture a wider range of colors and tones, particularly useful in scenes with varying levels of brightness and contrast.

4. Take time to consider composition.

Although the rule of thirds may not be a primary concern when capturing panoramic images, it's advisable to focus on incorporating captivating foreground elements.

For example, consider including a visually interesting element in the foreground, such as a striking rock formation, a vibrant flower, or a reflective body of water. By doing so, you not only capture the expansive beauty of the landscape but also infuse the image with a sense of scale and depth.

5. Avoid parallax issues.

Parallax errors occur when objects in the foreground and background do not align correctly during the stitching process.

To avoid this, you will need to pivot around the nodal point and take images that overlap. This will minimize any misalignment and ensure seamless stitching in your final 360° image.

Best Practices for 360° Image Editing

Once you have captured your images with the right equipment and mastered the stitching process, it's time to take your images to the next level through image editing. This crucial step allows you to enhance the overall quality and aesthetic appeal of your 360 images.

Here are some best practices to help you achieve outstanding results:

1. Enhance image quality.

• Utilize sharpening tools or apply noise reduction to bring out fine details or minimize blurry images.
• Adjust the white balance to ensure accurate colors and eliminate any unwanted color casts.
• Experiment with different color temperature settings and special effects to evoke different moods or enhance specific elements in your image.
• Tweak the brightness and contrast levels to add depth.

2. Remove unwanted elements.

• Use the content-aware fill tool to intelligently remove any objects or people that may have unintentionally appeared in your image.
• Use the clone stamp tool to remove any distracting elements or imperfections.
• If you have captured a 360° image with a tripod, utilize the clone stamp or healing brush tool to eliminate any visible tripod shadows.

3. Optimize for different platforms.

• Consider the specific requirements of various platforms where you plan to showcase your 360° images.
• Resize your images to fit the desired display dimensions without sacrificing quality.
• Optimize your images for web or mobile platforms to ensure fast loading times and optimal viewing experiences.

By implementing these editing and retouching techniques, you can transform your 360 images into visually captivating masterpieces that leave a lasting impression on your viewers.

Overcoming Common Problems

In this section, we will delve into common mistakes that often occur during the capture and processing of 360 images, offering solutions and tips for effectively overcoming these challenges.

Glare Issues

Glare can be a major problem when shooting in environments with excessive lighting. It can result in overexposed areas in your images, causing loss of detail and visual appeal.

Stitching Errors

Incorrect alignment of individual images can lead to distorted perspectives and uneven stitching, affecting the overall quality of your 360 image.

Mismatched Exposures

Inconsistent exposures among the frames used for stitching can create noticeable differences in brightness or contrast within the final image, disrupting the overall visual harmony.

How to Create Virtual Tours with 360 Images

Creating virtual tours from 360 images allows you to provide users with an immersive and interactive experience. By incorporating hotspots, navigation, and interactivity, you can guide viewers through a virtual space and provide them with a unique way to explore different areas.

To create virtual tours from your 360 images, follow these simple steps:

1. Select specialized software: There are various software options available for creating high-quality virtual tours from 360 images. Consider using platforms like TeliportMe, KRPano, or Pano2VR, which provide user-friendly interfaces and a range of features.
2. Import your 360 images: Once you have chosen your preferred software or platform, import your 360 images into the platform's interface.
3. Arrange the sequence: Arrange your 360 images in the desired sequence to create a logical flow for your virtual tour.
4. Add hotspots: Hotspots are clickable areas within the virtual tour that allow viewers to navigate between different images or access additional information. Add hotspots to connect your 360 images and create a seamless navigation experience.
5. Customize navigation: Customize the navigation options within your virtual tours, such as arrows or menus, to make it easy for viewers to explore different areas.
6. Incorporate interactivity: Enhance the interactive capabilities of your virtual tour by adding additional multimedia elements like videos, audio, or text descriptions.
7. Preview and test: Before sharing your virtual tour, preview and test it to ensure a smooth and engaging experience for viewers.

By following these instructions, you can create captivating virtual tours from your 360 images and offer users an immersive way to explore your chosen spaces.

How to Share and Display 360 Images

Once you've created your stunning 360 images, it's time to share them with the world. Whether you want to display them on social media platforms, websites, or virtual reality (VR) platforms, here's a guide to help you get started.

Choose a platform.

Several digital platforms and websites specialize in hosting and displaying 360 images, providing an immersive experience for your viewers:

• TeliportMe: TeliportMe is a popular platform that uses cutting-edge technology to allow users to create and share 360 images. It offers a user-friendly interface and various customization options.
• Facebook: Facebook is another excellent platform where you can host and showcase your 360 images. It does not support high-resolution images but provides embedding options for websites and blogs.
• Google Street View: Google Street View is a widely used platform for sharing 360 images and creating virtual tours. It integrates seamlessly with Google Maps and offers extensive visibility.

Sharing your 360 images on these platforms is a straightforward process. Simply create an account or sign in, navigate to the upload page, and follow the instructions to select and upload your images. After uploading, you can customize the settings, add descriptions, and share your images with others.

Additionally, these platforms allow you to embed your 360 images on websites and share them on social media. Make sure to utilize these features for maximum exposure and engagement.

Choose a suitable file format.

When it comes to sharing 360 images, it's important to choose the right image file format for your platform. The most commonly used formats are JPEG and PNG. JPEG is ideal for its compression capabilities, balancing file size and image quality. On the other hand, PNG is preferred when a higher quality and lossless compression is required.

In addition to these standard formats, some cameras and software may use proprietary formats that offer additional features or capabilities. It's essential to check the compatibility of these formats with the platforms on which you intend to share your images.

Join Our Community

If you're interested in joining the largest community of 360-degree photo enthusiasts, we encourage you to join TeliportMe.

Create a free account and become part of our 15 million users strong community where you can share and view stunning 360-degree panorama images with fellow enthusiasts.

Sign up now and start exploring the panoramic world!

Investing in virtual tours benefits both property owners and insurance companies. For owners, it streamlines claims with detailed property records, reducing potential disputes. Insurers gain efficiency, cost savings, and accurate property assessments, leading to quicker claims resolutions.

In this article, we'll discuss how virtual tours benefit both insurance companies and customers, highlighting common use cases for each.

Index:

You can expect us to cover the following topics:

• Who can benefit from virtual tours in the insurance process?
• Benefits of virtual tours for insurance purposes
• Video vs. virtual tour: Which is better for insurance purposes?
• What is the best virtual tour software for insurance?
• How to get started .

Who Can Benefit from Virtual Tours in the Insurance Process?

1. Property Owners
2. Claims Adjusters
3. Underwriters
4. Legal Teams

Let's explore how in further detail:

Property Owners

Since virtual tours can be used to document the condition and contents of a property, property owners have a compelling reason to invest in them. This investment is essential for ensuring accurate assessments, expediting claims processing, and offering comprehensive protection against unforeseen events.

Use Case:

In the United States, around 358,500 house fires occur every year. In the unfortunate event that this happens to you, your insurance company may require you to create a total loss inventory list. For most people, remembering every item that was lost can be challenging. It may be even more challenging to prove that your property was in good condition before the fire.

If you worry that you might face such a situation, it's prudent to create a comprehensive record of your property before a disaster occurs. A virtual tour can help you create a detailed inventory of your possessions, ensuring you can fair compensation in the claims process. Furthermore, it can act as shareable proof of the quality of your property before the fire, reducing disputes and facilitating a quicker claims settlement.

Claims Adjusters

Claims adjusters benefit significantly from virtual tours as they streamline the assessment of damages, making the claims resolution process faster and more efficient. The ability to remotely inspect a property through a virtual tour may even eliminate the need for physical visits, saving time and resources.

Use Case:

After a storm, a claims adjuster may need to assess damages to multiple properties quickly. With virtual tours, this process becomes more efficient as they can remotely inspect the affected properties from their desk. Instead of traveling to each location, the detailed 360-degree views and documentation provided enable them to gauge the extent of the damages accurately. This not only expedites the claims process but also allows claims adjusters to allocate their time more effectively, ensuring a prompt and fair assessment for each policyholder affected.

Underwriters

Insurance underwriters evaluate risks related to insurance applications by analyzing data like an applicant's history and property details. In this process, a virtual tour can be a useful tool, aiding underwriters in making well-informed decisions about coverage terms, premiums, and whether to approve or reject a policy based on a comprehensive risk analysis.

Use Case:

While underwriters typically rely on data, analytics, and documentation for their assessments, there are instances where a personal inspection of a commercial property may be deemed necessary. However, in many cases, underwriters can leverage technology, such as a virtual tour, to gather comprehensive information without the need for a physical visit. A virtual tour can be particularly useful, providing a detailed and immersive view of the property, helping underwriters assess risk factors, property conditions, and overall insurability more efficiently.

Legal Teams

In the aftermath of a property-related incident, legal teams need to navigate claims disputes and address legal implications. Virtual tours become a useful problem-solving tool because they provide a visual record of the property's condition before the event. This documentation not only aids in supporting the claims process but also serves as tangible evidence in legal proceedings.

Use Case:

In the case of a house fire, a property owner may seek considerable compensation. In some cases, there might be disagreements between legal teams about the extent of the damages or the condition of the property before the incident. The virtual tour becomes essential in these situations, offering a clear and unbiased record. Legal teams use it to show exactly how the property looked before the event, including its features and contents. This visual evidence helps in negotiations and legal discussions, making the resolution of disputes more transparent.

Benefits of Virtual Tours for Insurance Purposes

1. Efficient Claims Processing: Virtual tours serve as invaluable documentation for insurance claims. Insurers can refer to the comprehensive footage and images to verify a property's condition before an incident, expediting the claims process and reducing disputes.

2. Comprehensive Visual Representation: Virtual tours offer a detailed and immersive visual representation of insured assets, minimizing misunderstandings and enhancing communication between insurance companies and policyholders.

3. Secure and Unalterable Records: Unlike traditional documentation methods susceptible to damage or manipulation, virtual tours are hosted on secure servers, ensuring the integrity and longevity of captured data. This feature becomes particularly crucial in maintaining records during unforeseen events like fires or floods.

4. Remote Accessibility: The accessibility of virtual tours enhances the efficiency of the insurance claims process. Insurers can remotely access and review tour content, eliminating the need for on-site visits, thereby expediting claims assessment and contributing to a streamlined and customer-friendly experience.

5. Peace of Mind for Policyholders: Virtual tours provide policyholders with peace of mind, knowing that their insurance claims are supported by a detailed, tamper-proof visual record. This transparency fosters trust, reduces the likelihood of disputes, and ensures fair and accurate assessments of claims.

Video vs. Virtual Tour: Which is Better for Insurance Purposes?

While making videos of your belongings for insurance is better than nothing, virtual tours offer significant advantages.

Firstly, they come with advanced features, such as the ability to embed photos, videos, PDFs, and even sounds. This practical feature allows you to directly save receipts and other additional information within your virtual tour, making it easy to access crucial documents. For example, when you hover over your sofa or a piece of art, you can instantly access the associated receipts. This streamlined capability ensures that insurance professionals and users alike can securely store and retrieve all essential details.

Additionally, virtual tours provide independent navigation through spaces. This self-driven exploration becomes invaluable during insurance claims assessments, allowing for a comprehensive and user-directed examination of specific areas of interest.

Moreover, virtual tours are hosted on protected servers, ensuring the safety of critical information even if physical receipts are lost in an unforeseen event. To address privacy concerns, users have the option to password-protect their virtual tours, adding an extra layer of security to their documentation process.

What is the Best Virtual Tour Software for Insurance?

TeliportMe sets a new standard in virtual tour software for insurance, offering a holistic solution that caters to the needs of the insurance industry.

Here are some key aspects that set TeliportMe apart:

Security: TeliportMe prioritizes the security of user data, underscoring its commitment to safeguarding critical information. By hosting virtual tours on secure servers, TeliportMe ensures the integrity and protection of user data, establishing a trustworthy foundation for insurance documentation.

Accuracy in Digital Representation: TeliportMe excels in providing accurate and detailed digital representations of properties. Utilizing sophisticated algorithms and state-of-the-art technology, the platform captures and preserves a three-dimensional visual record of your assets.

User-friendly Interface: You don't need a computer science or photography degree to create a virtual tour with TeliportMe. The platform is designed with user-friendliness in mind, allowing users to effortlessly navigate the software using just a smartphone. This accessibility ensures that creating virtual tours is a straightforward process for all users.

Advanced Features: Despite its user-friendly nature, TeliportMe doesn't compromise on advanced features. The inclusion of tools like 3D Dollhouse sets TeliportMe apart, providing users with powerful capabilities to enhance the documentation process.

Customer Service: TeliportMe's commitment to customer service is its hallmark feature. The emphasis on addressing user needs, providing prompt assistance, and offering reliable technical support underscores their dedication to ensuring a positive and seamless experience for all users.

How to Get Started

TeliportMe is confident that you'll fall in love with their software, which is why they provide an unlimited free trial. During this trial period, you'll have the opportunity to create your own virtual tour and explore all the features without the need to provide any credit card information. The only limitation is that you won't be able to publish your virtual tour until you're ready to fully commit to using the platform.

If you have any questions about virtual tour software, please contact us at help@teliportme.com. We are the industry experts, and our goal is to make the process as simple as possible for you.

Real estate agents have warmly embraced new technologies to simplify transactions for their clients. Gone are the days when 360° virtual tours were a simple addition to the real estate marketing arsenal, intended exclusively for dream properties. There was a time of confusion, when clients would ask for a virtual tour, only to be sent to a humble video.

But now, thanks to their accessibility, 360° virtual tours have become a must-have element of real estate marketing. Buyers and sellers are well aware of the differences between slideshows, virtual tours and video tours.

In this blog we will take a look at these two marketing strategies, detailing their benefits to help you choose the best option for your real estate agency.

Index:

1. What are 360° virtual tours?
2. What are video tours?
3. Which is best for you?
4. Getting started with 360 tours

What are 360° virtual tours?

A 360 tour is a series of panoramic images captured with a 360 camera and edited to create a virtual experience. Virtual tours provide an interactive experience because viewers can click on specific areas and look at them from particular angles. 360 tours also allow the viewer to zoom in, quickly identifying intricate details that are not possible in video tours.

Benefits of virtual tours

There are several reasons why buyers and sellers in the real estate market prefer virtual tours to video tours.

360 tours provide immersion:

3D tours make users feel as if they are inside the house, walking through it. They make it much easier to get a feel for the property and decide whether to view it in person.

The immersive aspect of the tours comes from the 360° camera required for the task. Even the best cameras used in a video tour lack this technological feature, a deficiency that prevents them from catching up with this crucial capability to make videos immersive.

Virtual tours are self-guided:

A significant difference between virtual tours and video tours is that virtual tours are self-guided and interactive. They allow viewers to choose their real estate adventure, an element that provides self-direction and control. When buyers have this freedom, they have no reason to switch to video tours that are somewhat limiting.

You can host virtual tours but not video tours:

Virtual tours, unlike video tours, can be arranged, which was one of the first breakthroughs in the prop technology revolution. In the past, agents considered virtual staging to be an infringement of real estate marketing until they realised how well it works to meet buyers' needs. The approach is also cost-effective compared to physically staging a property.

Research shows that virtual staging:

• Allows agents to sell homes they stage 75% faster than those they do not stage.
• Increases the chances of selling a home for the asking price or more by 85%.
• Allows real estate agents to offer buyers different looks for the same space.
• Eliminates the feeling of emptiness that emanates from most unfurnished listings.

Virtual tours do not depend on a long attention span

360° virtual tours have a different layout than video tours. The video experience is linear; it begins and ends when the camera operator and video editor indicate it should. If a shopper is interested in seeing the bathroom, they must wait for the photographer to take them there. The other alternative is to fast-forward the video to locate the bathroom. Doing this provides zero interactivity, which can be problematic in this age of shrinking viewer attention spans.

360 tours put control in the hands of the viewer, allowing them to explore the property at their leisure. Everything happens within their time frame and convenience. Tours engage the viewer in exploration, unlike videos that leave them wondering what other videos they might be watching.

Virtual tours are affordable

Many are surprised by how affordable a 360° virtual tour is. Typically, a 5,000-square-foot home can be completed for less than $400 USD, a one-time fee. A business can add a Google Virtual Tour to its Google Business listing for less than $500. About a third of the cost of making a professional video.

Of course, you can save money by making a video yourself on a smartphone. Unfortunately, they usually look unprofessional. Defeating the purpose.

What are video tours?

Video tours are short videos of the key elements of a property. Someone walks through each room, recording the videos. The idea is to provide additional context to the design of the house beyond what the images can provide. Unlike virtual tours, a video tour has minimal editing and the filming is often done on a mobile phone.

The most immediate benefit of video tours, primarily for the marketer, is that they are quick to create. They also do not attract a substantial upfront investment, as all you need is a mobile phone with high-quality video capability, unlike virtual tours, which require single cameras. With basic editing skills, it's easy to add a logo to the video, some music and a voiceover in the background.

Which is best for you?

When deciding whether to use 3D tours or video tours for your needs, remember that there are no right or wrong choices. The decision depends largely on what you want to achieve, as both marketing strategies have the following benefits:

• They reduce the number of unnecessary viewings by providing more information about the layout of the property.
• They increase a buyer's interest in listings, thus generating more leads.
  Increase listing engagement and encourage more clicks to your site.
• They are easy to share on social media, which extends your reach to potential buyers.

Your budget, potential buyer and type of property in question are the crucial factors in helping you make the final decision. Video tours are a great option if you want to publish marketing materials quickly and easily. They provide additional content to the home when done professionally.

Getting started with 360 tours

Once you use 360° virtual tours to market your listings, you'll want them to be professionally done to get the greatest return on investment. TeliportMe was born in 2010 with a lofty goal - to help create the world's first crowdsourced Streetview and is currently being used by more than 25,000+ small businesses all over the world.

In the recent past, homes sold like hotcakes and the speed factor was not as important. Now, with rising mortgage rates and stagnant markets, it is becoming a key factor. So why do listings that include a 360 tour sell for more? It's quite simple. The more people you can get to see the home, the more likely you are to find a buyer willing to pay a higher price.

Contact us today to schedule a free consultation, even if you're not sure which option to choose.

In this comprehensive guide, we will walk you through the essential steps to succeed with real estate aerial photography. We break down everything you need to know to master the art of capturing aerial shots for real estate marketing. From understanding airspace regulations to selecting the right equipment and getting all the right angles, we've got you covered.

No comprehensive guide would be complete without an index, allowing you to easily navigate to the specific information you need. Below, you'll find a detailed index of the topics covered in this ultimate guide to real estate drone photography:

Index:

• Introduction
• How can a real estate photographer benefit from using drones?
• Which properties benefit from aerial drone photography?
• Selecting the Best Drones for Real Estate Photography
• Operating Requirements
• Registering your drone
• Obtaining a Remote Pilot Certificate
• How to Prepare Real Estate Listings for Drone Photography
• Optimal Weather Conditions for Drone Photography
• What time of day is best for drone photography?
• How to Capture All the Necessary Angles
• Aerial Drone Photography Pricing

Introduction

As cell phone cameras have become more advanced, real estate professionals now have access to high-quality cameras right in their pockets. They can easily snap a few shots of their property listing and call it a day.

To truly stand out, real estate photographers must be able to deliver something beyond the ordinary.

Incorporating drone photography into your repertoire can have a substantial impact on your business. Given the specialized skill set and level of experience needed to capture aerial images, offering this service can help you win more business and command higher rates.

How can a real estate photographer benefit from using drones?

Real estate photographers benefit in various ways by incorporating drones into their photography toolkit. Here are some key advantages:

1. Expanded Services: By offering drone photography services, real estate photographers can diversify their offerings and attract a broader range of clients. This allows photographers to tap into the growing demand for aerial imagery in the real estate industry.

2. Unique Perspectives: Drones provide photographers with the ability to capture eye-catching visuals and showcase properties to their best advantage. The dramatic perspectives help photographers stand out and leave a lasting impression.

3. Increased Demand: Aerial photography has become increasingly popular in the real estate market. Many clients now specifically request aerial shots to showcase the property's size, location, and surrounding environment. Aerial photographers can leverage their added level of experience to expand their client base.

4. Enhanced Visual Appeal: Aerial photography adds a sense of grandeur and scale to real estate photos, making them more visually appealing. The wide-angle views captured by drones can showcase the entire property, emphasizing its features, layout, and surroundings, ultimately attracting prospective buyers.

5. Highlighting Property Features: Drones allow photographers to capture close-up shots of unique property features that may be difficult to showcase from the ground. This includes architectural details, outdoor amenities, landscaping, and more. By highlighting these distinctive elements, photographers can help clients effectively market their properties.

6. Competitive Advantage: Real estate photographers who offer drone photography services gain a competitive edge in the industry. High-quality aerial images and videos set their work apart from traditional real estate photos, making listings more attractive to potential buyers. This can lead to increased client satisfaction, more referrals, and a stronger professional reputation.

7. Creative Storytelling: Drones enable photographers to create engaging and immersive property videos by combining aerial footage with ground-level shots. This allows for the seamless storytelling of a property's unique features, flow, and lifestyle. Such creative visuals can evoke emotions and better connect with viewers, increasing the chances of a successful sale.

8. Professional Development: Incorporating drones into real estate photography requires acquiring new skills and staying updated with regulations. By embracing this technology, photographers can expand their expertise, remain at the forefront of industry trends, and continuously improve their craft.

By leveraging the benefits of drone photography, real estate photographers can enhance their services, attract more clients, and achieve greater success in a competitive market. It opens up new opportunities for creativity, differentiation, and professional growth in the field of real estate photography.

Which properties benefit from aerial drone photography?

Your primary criteria for deciding whether to utilize drones for capturing aerial footage is simple: Will it enhance the property's marketability and make it easier to sell?

Certain types of properties inherently benefit from aerial photography.

Beachfront properties and lakefront properties gain a significant advantage from aerial shots that showcase their proximity to the water. Larger properties with sprawling grounds and extensive landscaping can also greatly benefit from aerial photography, as it allows potential buyers to fully appreciate the scale and layout of the property.

Properties in desirable locations also benefit from aerial photography because it can effectively highlight their prime location. For commercial properties, location is a critical determinant of value, making it advantageous to show off this aspect.

Additionally, high-end properties that boast special features like tennis courts, roof decks, pools, hot tubs, or other unique amenities can leverage aerial photography to showcase these standout elements and create a captivating visual representation.

On the other hand, there may be instances where aerial photography may not be the optimal choice. For example, if your property is situated in a heavily wooded area, potential homebuyers may not be so interested in aerial shots that primarily feature the tops of trees. Similarly, if your property listing is located in close proximity to less-desirable elements, such as a power plant or a noisy highway, emphasizing these aspects through aerial photography may not be advantageous in the selling process.

By thoughtfully analyzing these factors, you can make an informed decision about whether to leverage the power of aerial photography for the real estate business.

Selecting the Best Drones for Real Estate Photography

With such a wide variety of both premium and cheap drone models available on the market, it can feel overwhelming to choose the right one. You want the type of drone that's easy to fly, has the capacity to take amazing shots, won't disappear in a puff of wind, and can endure more than a few minutes of flight time. Given this criteria, here are our top picks:

Budget-friendly:

The DJI Mini 2 is compact and affordable drone, making it an excellent entry-level option for those on a budget. Priced at around $400, it offers a good balance between affordability and performance. Customer impressions of the DJI Mini 2 have been overwhelmingly positive, with many users praising the drone's capabilities and the quality of aerial photographs it produces. Customers have found their images to be of more than acceptable quality, often remarking on the impressive level of detail and clarity captured by the Mini 2's camera.

The compact design of the Mini 2, folding to the size of a person's hand, makes it highly portable and easy to carry on your adventures. Weighing less than 249 grams, this drone falls below the weight threshold that requires registration for personal use. (If you are planning to use it for real estate drone photography work, you'll need to register it.)

Despite its smaller size, the Mini 2 doesn't compromise on essential features. It features a 12-megapixel camera capable of capturing 4K videos and impressive aerial photos. With a maximum flight time of up to 31 minutes, this type of drone also comes with intelligent flight modes and advanced safety features, making it ideal for beginners and those looking for a user-friendly experience at an affordable price.

Price: ~$450

High-performance:

The DJI Air 2S is the ultimate drone for capturing breathtaking aerial photography and videography.

One of the standout features of the DJI Air 2S is its powerful 1-inch CMOS sensor, capable of capturing stunning 20-megapixel photos and 5.4K ultra-high-definition videos. This means you can capture every detail with exceptional clarity and vivid colors, ensuring that your aerial shots truly stand out.

It has an impressive maximum transmission range of up to 12 kilometers (7.5 miles) when operating in an open and unobstructed environment. This extended range allows you to explore vast areas and capture breathtaking aerial footage from a distance.

The DJI Air 2S is also equipped with an intelligent Automatic Return to Home (RTH) feature, ensuring a safe and worry-free flying experience. With this feature enabled, the drone can automatically navigate back to its takeoff point if it detects low battery levels, loss of signal connection, or if you manually initiate the return.

Price: ~$1000

Serious Upgrade:

The advancements in features makes the DJI Mavic 3 a compelling upgrade option for those who are willing to invest significantly more. For an additional cost, the Mavic 3 delivers clearer and more vibrant aerial videos and photos, complemented by the Hasselblad-branded camera for exceptional image quality. Moreover, the Mavic 3's advanced obstacle detection technology allows it to sense and avoid obstacles from multiple directions, contributing to a safer flying experience.

During flight, the Mavic 3 employs a network of sensors to detect obstacles from the sides, front, back, bottom, and top. This comprehensive coverage enables the drone to autonomously adjust its flight path, effectively avoiding potential collisions. Unlike the Air 2S, the Mavic 3's side sensors provide additional obstacle detection capabilities.

This drone has a range of up to 18.65 miles, however it's important to note that federal regulations require you or a designated spotter to maintain visual contact with the drone at all times.

Price: ~$2,400

Potential Drawbacks of DJI:

In recent years, DJI, like other China-based brands, has faced scrutiny from the US government regarding security concerns. These concerns have prompted a closer examination of the company's practices and raised questions about the protection of user data and privacy.

Furthermore, for Android users, it's worth noting that the DJI Fly app is not available for download on the Google Play store. Instead, users are required to download the app directly from DJI's official website. This deviation from the traditional app store distribution may be seen as an additional step in terms of app installation for Android users.

Alternative:

If you're seeking an alternative to the DJI brand or are interested in a 6K camera, the Autel Robotics Evo Lite+ is a compelling choice. They are equally easy to fly compared to their DJI counterparts, with the added advantage of the well-designed Autel Sky app which offers various autonomous flight modes. However, Autel's drones may not provide the same level of features and image quality as DJI models. While the Evo Lite+ boasts a 6K, 20-megapixel camera with a 1-inch sensor, we found that DJI drones consistently delivered crisper and more vibrant colors in their images and videos.

One standout feature of the Evo Lite+ is its impressive 40-minute battery life, surpassing that of the Air 2S by 9 minutes but falling 5 minutes short of the Mavic 3. For most users, a battery life of around 30 minutes is typically sufficient, but those looking to take full advantage of the Evo Lite+'s 7.4-mile transmission range will find the extended 40-minute flight time particularly beneficial.

The Evo Lite+ incorporates obstacle sensing capabilities, detecting obstacles from the front, back, and bottom to autonomously avoid collisions. While the Air 2S adds top sensors and the Mavic 3 includes both top and side sensors, the Evo Lite+ provides reliable obstacle avoidance for a safer flying experience.

Additionally, the controller of the Evo Lite+ features a phone holder positioned above the controller, offering better visibility without needing to tilt your head too far down to check the live stream on your phone. Notably, the Evo Lite+ also impresses with its quieter operation compared to the Air 2S.

While customer reviews can vary, Autel drones are generally regarded as highly reliable and capable of capturing quality photos.

Price: ~$1,400

Operating Requirements

Just as there are rules of the road when driving a car, drone photographers are subject to rules of the sky.

In the United States, the Federal Aviation Administration (FAA) regulates the operation of drones for recreational and commercial purposes. To fly a drone legally, regardless of the purpose, individuals must adhere to certain rules and requirements.

For recreational drone flying, individuals must follow the FAA's guidelines, which include:

1. Registering the drone: Lightweight drones (weighing between 0.55 pounds and 55 pounds) must be registered with the FAA before they can be flown outdoors. To register, go to faadronezone.faa.gov. It’s fast, easy, and costs only $5.

When you register your drone, you will receive a registration number that you must put on the drone. You can engrave the number, put it on a permanent label, or use a permanent marker. Remember to carry your registration with you when operating your drone.

2. Operating within the guidelines: Recreational drone pilots should follow safety guidelines such as flying below 400 feet, keeping the drone in sight at all times, avoiding flying near other aircraft, and respecting airspace restrictions and designated no-fly zones.

3. Flying responsibly: Drone operators should exercise caution and ensure they are not endangering people, property, or other aircraft while operating the drone. It is essential to be mindful of privacy concerns and respect the privacy of others when flying the drone.

Commercial drone operators (which includes professional aerial photographers) need to obtain a commercial drone license from the FAA. To qualify for this certificate, you must pass an aeronautical knowledge test and comply with additional regulations, including:

1. Registering the drone: Similar to recreational drone flying, commercial drone operators must register their drones with the FAA.

2. Obtaining a Remote Pilot Certificate: Commercial operators must pass the FAA's Aeronautical Knowledge Test to demonstrate their understanding of aviation regulations, airspace restrictions, and safe operational practices.

3. Complying with Part 107 regulations: Commercial drone pilots must follow Part 107 regulations, which include operating within visual line of sight, flying during daylight or civil twilight, respecting airspace restrictions, and adhering to specific flight altitude and speed limitations.

By adhering to these rules, individuals can enjoy flying drones safely and responsibly.

How to Prepare Real Estate Listings for Drone Photography

For optimal photos, ensure that:

• all people are out of the shot
• cars are out of the driveway
• trash cans are tucked away or positioned at the side of the house
• patio cushions are in place
• umbrellas are up
• pool cleaner is removed
• hot tub is open
• airspace is clear
• you have appropriate clearance (if you need it)
• you are aware of any obstructions in the area

Optimal Weather Conditions for Drone Photography

The optimal weather condition for drone photography is typically a calm and clear day with minimal wind, mild temperatures, and good visibility. These conditions provide several benefits for capturing high-quality aerial photographs:

Calm winds: Stable and gentle winds are essential for maintaining stability and control of the drone during flight. Windy conditions can make it challenging to capture steady and smooth shots, potentially affecting image and video quality.

Clear skies: Clear skies allow for better visibility and lighting conditions. The absence of clouds or heavy fog ensures that the subject of your photographs is well-illuminated, with minimal shadows or obstructions.

Mild temperatures: Extreme temperature conditions, such as excessive heat or cold, can impact the performance of both the drone and its batteries. Optimal temperatures help ensure the drone operates efficiently and maintains its flight time.

Good visibility: Clear visibility is crucial for maintaining visual contact with the drone and identifying potential obstacles or hazards in the surrounding area. This helps ensure safe and precise maneuvering during flight.

While these weather conditions are generally considered ideal, it's important to assess the specific requirements of your drone model and consult local regulations and guidelines for safe flying. Always prioritize safety and adhere to any restrictions or precautions imposed by local authorities or aviation governing bodies.

What is the best time of day for drone photography?

The best time of day for drone photography is during the golden hour, which occurs shortly after sunrise or before sunset. This time period offers stunning lighting conditions that can enhance the visual appeal of your aerial photographs. Here's why the golden hour is highly recommended for drone photography:

Soft and Warm Light: During the golden hour, the sun is positioned low on the horizon, resulting in soft, diffused light. This creates a warm and golden hue that adds depth, richness, and a pleasing aesthetic to your images.

Long Shadows and Texture: The low angle of the sun during this time creates long and dramatic shadows, adding depth and dimension to your photographs. It also accentuates textures, making landscapes, buildings, and other elements appear more detailed and captivating.

Vibrant Colors: The golden hour enhances the saturation and intensity of colors, making them more vibrant and captivating. This adds a touch of magic to your photographs and brings out the natural beauty of the scene.

Reduced Harsh Contrast: Compared to shooting in the midday sun, the golden hour offers a more balanced contrast between highlights and shadows. This makes it easier to capture well-exposed images with a wider dynamic range, minimizing overexposed or underexposed areas.

While the golden hour provides excellent lighting conditions, it's worth noting that drone photography can be enjoyed throughout the day. Different times of the day offer unique lighting and mood, allowing you to capture diverse perspectives and scenes. Ultimately, the best time for drone photography depends on the specific subject, desired atmosphere, and creative vision you want to achieve.

How to Capture All the Necessary Angles

Capturing excellent drone photos for a real estate photography business requires planning, but fortunately, we have a tried-and-true formula which will ensure you get good coverage from a variety of angles and elevations. We recommend the following shot list for aerial drone footage:

1. Level with the home (straight on)

2. Level with the home (side shot)

*Some properties may have a "bumpout." A bumpout refers to an architectural feature that involves extending a section of a building, such as a room or an alcove, beyond its main footprint. We recommend taking this shot opposite the bumpout.

3. Straight on but from a higher elevation

4. Side shot from a higher elevation

5. Straight on from an elevation that showcases the entire property area

6. Angled shot that showcases the entire property

7. Fly over the roof and shoot the back

*This will allow prospective buyers to get a sense of what the homeowner will see when they step out the back door.

8. Back (level with the property listing)

9. Back side (level)

10. Back straight on from a higher elevation

11. Back angle from a higher elevation

12. Back side view from a higher elevation

13. Top down to show property boundaries

15. 2 proximity shots which give a sense of the surrounding area

*We suggest putting the property listing in the lower third of the frame.

16. Any extra photos the property might warrant (ex: if its next to a lake or has some special feature)

Aerial Drone Photography Pricing

Aerial drone photography pricing can vary depending on location, complexity of the project, duration of the shoot, experience, and reputation.

Generally, licensed drone pilots typically charge $150 to $400 per hour. However, it's important to note that this is just a rough estimate, and actual rates can be higher or lower depending on the specific circumstances.

Some aerial photographers may also offer package deals or discounted rates for multiple properties or ongoing collaborations. Factors such as post-processing, professional editing, and delivery of drone video footage may also affect the overall cost.

If you're struggling to figure out how to price your drone photography services, we recommend watching this video.

In Conclusion:

Drone technology allows you to capture 360-degree angles and showcase properties in a way that was once only possible using a helicopter or airplane. Embracing this technology not only enhances the quality of your work but also expands your business opportunities and allows you to attract higher-paying clients. By implementing the knowledge and tips shared in this guide, you can elevate your real estate photography business and soar above the competition with the aid of drones.

If you are looking for an easy way to upload and share individual 360 photos then look no further as TeliportMe provides seamless sharing capabilities to maximize reach and impact of your 360 photos.

This comprehensive tutorial will guide you through the process of sharing 360-degree photos, while also introducing you to an array of features and branding options.

Before we dive in let's learn a little bit about 360 photos .

What are 360 photos:

A 360-degree photo, also known as a 360 photo, 360 panorama or a 3D photo is a wide-angle view of a physical space. It's typically created by stitching together multiple images, although some cameras and devices can capture these images in one shot.

In a 360-degree photo, you can view the scene in any direction—not just the direction the camera was facing when the picture was taken. This is why it's called a "360-degree" photo: it covers 360 degrees of view.

Different kinds of 360 photos

360-degree photos come in different forms, primarily defined by the field of view they cover and the technology used to capture them.

Here are a few of the main types:

Monoscopic 360-Degree Photos: These are the most common type of 360-degree photos and are created by stitching together multiple photos or captured in one shot using a 360-degree camera. They give the viewer the ability to look around in all directions, but they do not provide depth perception (hence the term "monoscopic").

360-Degree Panoramas: These images only cover 360 degrees along one axis. This means it has a gap in the top and bottom. This is usually the panorama you capture with your native camera on your Apple or Android phone. They're often used in real estate or tourism to show a wide view of a scene or interior. These can be created by a 360-degree camera or by stitching together a series of photos taken from one spot.

Stereoscopic 360-Degree Photos: These images are captured in a way that provides a different image for each eye, creating a sense of depth and making the viewing experience more immersive. They require more advanced technology to capture and to view, as viewers typically need a virtual reality (VR) headset to see the 3D effect.

3D 360-Degree Photos: These are a subcategory of stereoscopic photos where the image not only provides a 360-degree view but also includes depth information. This allows viewers to get a sense of the relative distances of objects in the photo, making the experience even more immersive.

The type of 360-degree photo used depends on the needs of the project, the equipment available, and the desired viewer experience. For example, a simple 360-degree panorama might be sufficient for a real estate listing, while a fully immersive, stereoscopic 360-degree photo might be used for a high-end virtual reality game or simulation.

To share your 360-degree panoramas, follow these simple steps:

1. Navigate to TeliportMe.com and click "Sign In"

2. On your dashboard, click the "My Panos" tab.

3. Click "Drag & Drop your images for upload"

You can upload a maximum of 10 at a time (JPG supported): Up to 30MB/file for a free account OR 100MB/file for a paid account)

4. Click on the pano you want to share.

5. If you want to change the file name, privacy settings, or add a description, click the edit icon.

6. If you choose "Private," only those with access will be able to view the panorama.

7. If you choose "Unlisted," the panorama will only be visible if you have a link.

8. If you choose "Public," the panorama will appear on your public profile.

9. Click "Submit" to save.

10. Click on the thumbnail of your pano to launch the pano viewer.

11. Click the icon below to see your share options.

12. You may choose "Share" or "Embed."

13. If you chose "Share," you will see your shareable URL.

14. If you chose "Embed," you will see your embed code.

Branding Options:

Branding options are only available in the Essential Plan and Business Plan.

1. After you click "Embed," you will see your branding options. If you want to insert a custom logo, click "Custom."

*Note that once you upload your first logo file, the option will change from "Custom" to "Replace Logo."

2. Choosing "No Logo" will remove all branding.

*Note that the default setting uses TeliportMe's branding.

19. Adjust the sliders (see below) if you want to change the logo size and transparency.

In conclusion

With the knowledge and techniques gained from this tutorial, you now have the tools to showcase your panoramas to a wider audience. By leveraging the features discussed, you can make your photos shine and leave a lasting impression on viewers.

Although the COVID-19 pandemic brought immense hardships in terms of mental health and the tragic loss of lives, it also paved the way for some positive developments.

Home buyers, in particular, have recognized the value of virtual tours as they provide an opportunity to explore properties remotely and quickly narrow down options to a shortlist that meets specific criteria. As a result, when buyers do decide to schedule in-person visits, they are more likely to be genuinely interested in the property, leading to more efficient and productive tours.

This shift also brought about a positive change for real estate agents. Agents no longer need to spend excessive time showing properties that may not be a good fit for their buyers. Instead, they can focus their efforts on providing personalized guidance to clients who have already narrowed down their choices through virtual tours.

Anecdotally, all this sounds great, but the data definitely backs it up. If you're still doubting whether 3D tours are worth the investment, examining the numbers can provide clarity and validation.

A Look at the Facts

96% of buyers use online tools to search for potential homes.

With nearly all buyers relying on online tools for their home search, virtual walkthroughs have become an essential marketing tool for sellers and agents. Virtual house tours capture the attention of prospective buyers and provide a comprehensive understanding of a property's features and layout. By incorporating virtual house tours into online listings, sellers and agents can effectively meet market needs.

83% of home buyers think virtual house tours are useful.

The high percentage of buyers finding virtual tours helpful suggests a growing rise in demand for this technology. As buyers become more accustomed to this convenience, the demand for virtual tours will only increase. By integrating this essential feature into real estate websites, professionals in the real estate business can effectively cater to buyers' preferences.

Only 37% of commercial and residential real estate firms offer virtual tour technology on their websites.

The limited adoption of virtual tour technology presents a significant opportunity for real estate firms to gain a competitive advantage in the market. By offering virtual tours, firms can differentiate themselves from competitors and meet the expectations of buyers who value this technology. Firms that embrace virtual tour technology are more likely to attract a larger pool of potential buyers, increase engagement with listings, and potentially achieve faster sales and higher customer satisfaction.

41% of buyers would be comfortable buying a home without physically stepping inside.

The implications here are huge. The fact that a substantial portion of buyers now feel comfortable buying a home without an in-person visit speaks volumes about the effectiveness and credibility of virtual house tours. Obviously, in order for real estate professionals to capitalize on this shift, they have to offer them.

The majority of buyers recognize the importance of having a real estate agent to assist them in navigating virtual homebuying options.

Some real estate agents may be concerned that virtual house tours could diminish the importance of their services, but this apprehension is not reflective of reality. While virtual tours have undoubtedly transformed the homebuying experience, they do not diminish the crucial role of real estate agents. In fact, agents remain as essential as ever in guiding buyers through the complex and dynamic real estate market.

About half of all real estate firms believe that keeping up with technology is one of their biggest challenges.

This apprehension is totally understandable. If you're like most people, you just want a simple solution that's easy to use. One such solution is TeliportMe, which was rated the #1 virtual tour software in 2023. Their software is designed with user-friendliness in mind, making it accessible to individuals without advanced technical training. By utilizing user-friendly technology like TeliportMe, real estate firms can bridge the gap between their apprehension about technology and the need to embrace it.

Managing Expectations: A Closer Look at the Limitations of Virtual Tours

While virtual tours provide many advantages, some of the biggest virtual tour software providers may be overhyping the results.

For instance, Matterport claims that "the average listing with a 3D virtual tour sells up to 9% higher and closes up to 31% faster."

However, according to a recent Harvard study, virtual tours have a more modest effect on sale price and time on the market.

Here are three key takeaways from the Harvard study:

1. Marginal Benefits: The best listings typically include virtual tours, so this may explain why listings with virtual tours seem to have better sale outcomes. After controlling for other factors, virtual tours do not significantly increase sale prices or significantly decrease time on the market.
2. Best Use Case: Smaller real estate firms, neighborhoods with higher proportions of racial minorities, and neighborhoods with lower-income households experience the greatest advantages from adopting virtual tours, yet they are the least likely to utilize them.
3. Additional Benefits Beyond Sale Outcomes: Although virtual tours may not significantly improve final sale outcomes, they offer other meaningful advantages.

Benefits of Virtual Tours for the Real Estate Industry

1. Enhanced Accessibility: Virtual walkthroughs enable potential tenants and buyers to conveniently access and explore properties from anywhere, overcoming limitations such as mobility constraints, distance, or time restrictions. With a 360-degree view of the property, individuals can get a comprehensive understanding of the space without the need for physical visits.
2. Expanded Audience: By increasing accessibility, virtual home tours widen the audience reach and potential customer base. This advanced technology becomes a powerful tool for businesses and organizations to showcase their offerings to a broader audience, transcending geographical boundaries.
3. Cost and Time Efficiency: Virtual tours help buyers avoid touring homes that don't suit their needs. This brings significant cost and time savings to real estate professionals while providing a better experience for the customer.
4. Increased Conversion Rates: Since virtual house tours act as a filtering mechanism, they attract qualified leads who are more likely to take the next steps in the buying process. As a result, real estate professionals can focus their efforts on engaging with potential buyers who have a higher likelihood of making a purchase.

The Verdict

After weighing the advantages and limitations, we recommend not delaying any further in incorporating virtual experiences into your real estate marketing plan.

Virtual tours aren't a magical solution guaranteed to dramatically increase sale prices and decrease time on the market, but they are a cost-effective marketing tool that provides meaningful advantages.

If you already offer them, now is the opportune time to assess and enhance the quality of what you are providing, ensuring a more engaging and effective showcase of your properties.

How To Get Started

TeliportMe is confident that you'll fall in love with their software, which is why they provide an unlimited free trial. During this trial period, you'll have the opportunity to create your own virtual tour and explore all the features without the need for any credit card information. The only limitation is that you won't be able to publish your virtual tour until you're ready to take the next step and fully commit to using the platform.

If you have any questions about 3D tours, please contact us at help@teliportme.com. We are the industry experts, and our goal is to make the process as simple as possible for you. We understand that your time is valuable, and we want to ensure that you can focus on what you do best.

With the pace of technology moving faster than you can say "cheese", it's helpful for photographers to stay up to date on the current trends. Can you imagine if a professional photographer came to the NBA finals, attempting to capture a slam dunk from Nikola Jokić with a dusty film camera? Our film camera enthusiast might find their reputation getting a little tarnished if all they can capture is a blurred streak indicating a mere sense of movement.

While we certainly believe there is a time and a place for film photography, let's not shy away from modern technology and what it can offer. If you learn the latest techniques and master the tools at your disposal, you'll have the power to transcend self-imposed limitations and develop your aesthetic in a purposeful way.

Year after year, technology redefines the art and science of photography. So, let's take a look at the hottest, technology-driven photography trends you can expect to see more of in 2023:

• Drone Photography
• Artificial Intelligence
• 360 Photography
• Vertical Orientation
• 3D Photography
• Food Photography
• Macro Photography
• Cinemagraphs
• High-contrast Photography
• Cyberpunk Aesthetics
• Surrealist Photography

Drone Photography

The availability of affordable drones has given even amateur photographers the opportunity to explore aerial photography. Previously, capturing aerial shots required helicopters or airplanes, which was definitely out of reach for the common person. Now, for only $100, social media influencers can engage their followers, inspire wanderlust, and foster a deeper appreciation for the beauty that surrounds us.

But while drones provide a more cost-effective alternative to aerial vehicles, they're also superior in terms of agility, which is especially useful when capturing video footage. Photographers can easily control the flight path of the drone, resulting in smooth, cinematic shots like this:

One of the award-winning drone photographers we'd like to spotlight is Kevin Krautgartner. Through a series of breathtaking aerial images, Krautgartner captures the sheer power inherent in the world-renowned Banzai Pipeline in Hawaii (below). The Pipeline, with waves reaching nine meters during peak swells, acts as a magnetic force for experienced surfers.

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A post shared by Kevin Krautgartner (@kevin.krautgartner)

Nature certainly commands the spotlight in drone photography. Even when focusing on cityscapes, drone photography has a way of compelling photographers to observe and appreciate the natural world surrounding urban environments.

Aerial photographer Sara Zanini also works with drones to photograph scenes from unexpected angles. We love how she's captured the Sicilian town of Centuripe:

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A post shared by Sara Zanini | PHOTOGRAPHY 🚁 🏛️ (@sarazaniniiiii)

Drone photography has proven to be incredibly versatile, finding diverse applications across a wide range of fields:

Drone Wedding Photography: With the ability to soar above a wedding venue, drones can showcase the grandeur of the ceremony, reception, and surrounding landscapes.

Real Estate Photography: Real estate agents and developers often use drone photography to create compelling videos to engage potential clients. Aerial shots can provide a comprehensive view of a property, highlighting its features, surroundings, and amenities.

Environmental Photography and Monitoring: Drones equipped with specialized sensors and digital cameras can capture high-resolution images and collect data from remote or hazardous locations. This data can be used to assess ecological conditions, monitor wildlife populations, track changes in vegetation, or survey inaccessible areas.

Event Coverage: Drones are now commonly used for capturing aerial shots during sporting events, concerts, festivals, and other large gatherings. The dynamic perspectives provided by drone photography enhance the visual experience for viewers and add an extra layer of excitement to the event coverage.

Expect drones to evolve even further, offering advancements in image quality, stabilization, improved low-light performance, and even autonomy.

Artificial Intelligence

In the past, we anxiously awaited the development of photo prints, always hoping we were careful enough to keep our thumbs out of the frame or remove the lens cap.

Today, artificial intelligence (AI) has not only automated numerous processes, but it's also propelled us into an era where our involvement is rendered unnecessary.

One captivating development of AI is its ability to create photo-realistic artwork.

Consider, for example, this AI-generated imagery of an astronaut as a bride developed under the direction of artist Jayesh Sachdev:

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A post shared by Quirk Box by Jayesh Sachdev (@thequirkbox)

Ultimately, AI-generated art inspires us to explore uncharted territories.

Mimi Onuoha is a Nigerian-American artist who explores the friction between the fluid messiness of people, and the quantified, categorized state of our technological society.

In her work Us, Aggregated 2.0, she started with an image from her personal family archives then used Google's reverse-image algorithm to search for photos which were categorized as similar. For the final product, she clustered the images together:

Unsurprisingly, the emergence of AI-generated photo-realistic art has sparked a lively debate within the art community. Some embrace it as a new form of artistic collaboration, where human artists can collaborate with AI systems. Others express concerns about the potential devaluation of human creativity or the loss of the human touch in art creation.

We think it's important to note that AI-generated art should not be seen as a replacement for human creativity. Rather, it serves as a tool that expands the artistic toolkit, offering new avenues for exploration and experimentation. AI-generated art can inspire, push boundaries, and challenge traditional notions.

360° photography

360° photography does exactly what it says on the tin— it captures an environment in 360 degrees. This involves stitching a series of images into a sequence that covers the entire spherical or panoramic view around the camera. This can be achieved using specialized 360-degree cameras or by using a free mobile app like Panorama 360.

360° photographs allow viewers to explore an environment by panning or swiping around. With the ability to look up, down, and all around, viewers feel as if they are physically present in the space.

Oleg Gaponyuk, winner of the 2022 Epson International Pano Awards in the VR/360 category, challenges conventional perspectives using 360 photography. Below, you can explore alongside him as he night dives with sharks.

While we undoubtedly appreciate the beauty of artistic panoramas, it's worth noting that 360 photography has evolved into a lucrative business.

In recent years, the demand for virtual tours has been on the rise, and photographers have seized the opportunity to turn it into a profitable business.

If you're a photographer seeking to master this in-demand skill, we highly recommend considering the #1 virtual tour software of 2023. With its user-friendly interface and robust features, this software empowers photographers to create immersive and interactive virtual tours with ease.

Vertical Orientation

You've probably noticed that vertical orientation has become a more dominant choice for creating and sharing visual content.  But have you ever wondered why this shift is occurring?

Well, imagine you’re at concert watching your favorite band. You've got great seats, you're vibing with the music, and you want to share this moment with friends and family who couldn't be there. So, you reach for your phone and press the 'record' button.

Now, visualize how you're holding the phone.

Chances are, you're holding it vertically. Which means you’re playing your own small part in one of the great media shifts of our generation— from horizontal to vertical.

Vertical orientation offers several advantages. First and foremost, it maximizes screen real estate on mobile devices, allowing images to fill the entire frame without the need for cropping or scaling down. This format is especially well-suited for capturing portraits, full-length shots, and vertical landscapes, as it allows for a more immersive viewing experience.

If you want to learn how to create better vertical content, check out the tutorial (below) from Jeremy Cohen. Jeremy shares advice and techniques for creating vertical content, and also offers insight into ways photographers can use vertical content to bring more attention to their work.

Since so much content is consumed via social media, professional photographers are increasingly embracing the vertical format as a means of engaging their audience. But whether you're sharing your work on social networks or printed publications, using the vertical format in your photography portfolio can help you stay on-trend and connect with viewers in an effective way.

3D Photography

When we think of 3D photography, we usually think of 3D movies like Avatar, where characters and objects seemingly jump out of the screen. However, it's important to recognize that 3D photography encompasses far more than just the world of cinema.

Today, specialized software is helping 3D photographers push the boundaries of their artistry. For example, each of these artists use some form of 3D software to realize their vision:

Annibale Siconolfi

Annibale Siconolfi, also known as "Inward", is an artist and architect from Italy.

His art is characterized mainly by a complex 3D modeling of dystopian cities and futuristic landscapes.

Software used: Maxon Cinema 4D, Otoy Octane, Adobe Photoshop, Adobe After Effects, MOI3D

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A post shared by Annibale Siconolfi | Inward (@annibalesiconolfi)

Marco Zagara

Marco Zagara is a visual artist based in Italy. He transports viewers into a realm of ethereal beauty by focusing on depth, color, and futuristic imagery.

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A post shared by MARCO • Digital Artist (@marcozagara)

Davansh Atry

Davansh Atry is a self-taught 3D artist and motion designer from India. He finds inspiration in the aesthetic of film photography and night photography.

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A post shared by Davansh Atry (@davanshatry)

Food Photography

While it may be easy to overlook the artistry behind food photography, so many talented individuals are bringing culinary creations to life in ways that captivate our senses and ignite our appetites.

Food photography has evolved into a true art form, where even amateur photographers are skillfully capturing the delectable textures, colors, and details of food. Take, for example, Kim Bainbridge, who won the Student Food Photographer of the Year Award in 2023 with this photo:

Food is incredibly diverse, so it makes sense that food photography is also diverse, with photographers experimenting with different styles and techniques. The food photographer known as Lenka is a master of creating moody visuals. If you want to learn how she created the moody composition below, we recommend you check out her blog.

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A post shared by Lenka | Food Photographer (@lenkas_lens)

So, whether you're a professional food photographer, a culinary enthusiast, or simply someone who appreciates a visually enticing meal, food photography is definitely a trend worth exploring and indulging in.

Macro Photography

Macro photography is a specialized genre that focuses on capturing extreme close-up shots of small subjects, revealing details that are often overlooked. With macro photography, you can explore textures, patterns, and colors of objects such as flowers, insects, droplets of water, or the intricacies of the human eye.

The true essence of macro photography lies in magnifying the subject to life-size or even larger on the camera's image sensor. This level of magnification allows you to showcase the hidden beauty that exists in the tiniest of subjects.

To achieve stunning macro shots, photographers often employ dedicated macro lenses that provide high magnification and superb close-up capabilities. These lenses allow you to focus on the subject at an incredibly close distance, resulting in razor-sharp details and a shallow depth of field, which beautifully isolates the subject from its background.

Adam Gor is a macro photographer who is renowned for his incredible talent in capturing the intricate beauty of butterflies. With each photograph, Gor not only showcases their beauty, but also evokes a sense of wonder and appreciation for these fragile creatures.

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A post shared by Adam Gor (@goradam)

Patience and attention to detail are essential in macro photography. It's a game of precision, as even the slightest movement can throw off the focus. Photographers often rely on tripods, focus stacking techniques, and specialized lighting setups to ensure crisp, well-lit images.

So, if you have a fascination for the small wonders of the world and a desire to capture their intricate beauty, macro photography might just be for you.

Cinemagraphs

Cinemagraphs are a form of animated imagery that combines both photography and video. While cinemagraphs may appear similar to 3D photography at first glance, they offer a distinct visual experience. Unlike traditional videos that depict continuous motion, cinemagraphs are still images that incorporate subtle motion in specific areas, creating captivating and mesmerizing visual effects.

Creating a cinemagraph involves selecting a portion of a still photograph and looping it in a seamless manner. By isolating a specific element or action within the image, photographers can bring that element to life while keeping the rest of the scene static. This juxtaposition of motion and stillness within a single frame creates an enchanting and magical effect, capturing the viewer's attention and immersing them in the scene.

Gagan Sadana is famous for his street photography, with each of his cinemagraphs telling a story:

Cinemagraphs find applications in various industries and creative fields. In advertising and marketing, cinemagraphs are used to capture viewers' attention and convey brand messages in a unique and compelling way. They can be incorporated into website banners, social media posts, digital signage, and email marketing campaigns, adding an element of surprise and interactivity.

If you'd like to learn more about how to create a cinemagraph, we recommend this helpful article.

High-Contrast Photography

High-contrast photography emphasizes the extremes. In general, there are three types of contrast: lighting, color, and texture.

Most often, high-contrast photography features deep shadows and bright highlights. This creates a striking visual impact by enhancing the tonal range and emphasizing the textures, shapes, and patterns within the frame.

This trend has gained popularity across various genres, including portrait photography, street photography, landscapes, and even product photography. It allows photographers to evoke strong emotions, create a sense of mystery, and emphasize the subject's presence.

Daniel Bryn is a photographer based in Oslo, Norway. If you want to learn how he creates his stunning compositions (below), we recommend this article.

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A post shared by Daniel Bryn (@danielbryn)

When we think of high-contrast photography, we often focus on the interplay of light and darkness. Instead of relying solely on the traditional elements of brightness and shadow, the images below showcase the power of contrasting colors to create a striking composition.

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A post shared by Nico Goodden (@nicholasgoodden)

High-contrast photography offers a departure from traditional balanced exposures, offering a bold and visually captivating style that grabs the viewer's attention. So, if you're looking to make a statement with your photographs and create images that leave a lasting impact, diving into the world of high-contrast photography might just be the perfect artistic exploration for you.

Cyberpunk Aesthetics

Cyberpunk aesthetics were popularized by films like Blade Runner, books like Neuromancer, and video games like Cyberpunk 2077. But, despite its age, the cyberpunk genre is making a major comeback.

We think the resurgence of the cyberpunk genre can be attributed to its timely relevance. As we witness the increasing interconnectedness of our world, the ethical dilemmas surrounding artificial intelligence, and the blurred boundaries between digital and physical realms, this genre provides a thought-provoking exploration of the potential consequences and complexities of our technological trajectory.

The cyberpunk genre, with its futuristic, dystopian, and technology-driven themes, inspires photographers to create visually striking images that transport viewers to otherworldly places.

Dale Anne Scogings is a London-based artist whose work perfectly embodies this genre.

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A post shared by Dale Anne Scogings (@daleannescogings)

Using neon lights, vivid colors, dark backgrounds, sprawling urban landscapes, and a carefully crafted blend of technology mixed with a touch of nostalgia, Scogings invites viewers into a strangely alluring world.

As the interest in cyberpunk aesthetics continues to grow, photographers are pushing the boundaries of this genre, incorporating their unique perspectives and storytelling techniques. By capturing the essence of cyberpunk in their photographs, they contribute to the evolving narrative of this mesmerizing visual style.

Embracing cyberpunk aesthetics in photography goes beyond neon lights and futuristic cityscapes. Cyberpunk explores a cautionary tale which urges us to reflect on the implications of our actions and the choices we make as we navigate our technology-driven world.

Surrealist Photography

A hundred years after the art movement was born, surrealism is making a comeback. While the subject matter may have evolved over the years, its core characteristics remain the same.

Surrealism seeks to explore the subconscious, dreams, and the irrational. Surrealist photography embraces these principles, creating images that challenge reality and blur the boundaries between the possible and the impossible.

Erik Johansson (b. 1985) is a Swedish photographer and visual artist based in Prague, Czech Republic. He's known for creating surreal worlds through the combination of photographs and focuses on capturing ideas rather than moments.

One of the reasons for the resurgence of surrealism in photography is the advent of digital technology and post-processing tools. With these advancements, photographers have greater flexibility and control to manipulate and transform their images. This accessibility has inspired a new generation of photographers to explore the possibilities of surrealism and experiment with their own unique visions.

Karen Khachaturov is an Armenian artist, who started his career as a documentary photographer. His pastel-colored universe conveys sense of alienation and loss of empirical experience. In most of his works, the heroes are half people/half objects, who look senseless and bored. This is a commentary on how the digital era has changed us into senseless beings.

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A post shared by Karén Khachaturov (@karen_khachaturov)

With social media platforms giving photographers an avenue to share their work, surrealistic images have found a receptive audience. The ability to easily disseminate and discover surrealistic photography has further contributed to its trending status, with enthusiasts and admirers seeking out artists like the ones above.

Whether it's capturing dreamlike landscapes or exploring the depths of the human psyche, surrealistic photography offers endless possibilities for artistic expression.

Looking Ahead

As we reflect on the technology-driven photography trends that are dominating 2023, it's evident that the future of photography is limitless. From drone imagery to virtual tours, the convergence of technology and artistry is reshaping the way we capture, experience, and share visual moments.

As we look even further ahead to the trends of 2024, we also anticipate more rapid evolution. What innovative tools, techniques, and trends will emerge? Only time will tell.

In this article, we'll cover the step-by-step process of incorporating virtual tours into the MLS platform. By following these guidelines, you'll be able to enhance your property listings and maximize your chances of securing successful sales.

If you're just beginning your journey in the industry and this is your first Multiple Listing Service experience, fret not! We're here to guide you and provide a clear and thorough explanation of all the essential aspects you need to understand.

Below, you'll find a detailed index of the topics we'll cover:

Index

• Intro
• What is a 3D Virtual tour?
• What to Know About the Multiple Listing Service
• Benefits of Incorporating Virtual Tours on MLS
• Does MLS have special branding requirements for active listings?
• How to Create a Virtual Tour for MLS

Intro

If you're a real estate agent, you know how demanding clients can be. They expect a hassle-free experience, personalized attention, and a carefully curated list of properties that precisely match their criteria. Some of your previous clients might have even anticipated a truly unrealistic level of service— as if the perfect options should be presented to them on a silver platter.

While we can't conjure up properties on a literal silver platter, we can equip you with the tools and strategies needed to manage these expectations while delivering an exceptional and personalized experience.

With virtual tours integrated into the MLS (Multiple Listing Service), you can showcase your commitment to surpassing client expectations while building trust and establishing yourself as a forward-thinking and tech-savvy real estate professional.

What is a 3D Virtual tour?

You know how you can wander around imaginary worlds in video games? Well, a 3D virtual tour is like that, but for real places.

The most common name for a 3D virtual tour is a 360 virtual tour, but you may have heard many different names thrown around— 3D tour, three-dimensional virtual tours, 3D virtual walkthrough, digital walkthrough, 360 virtual tour, immersive experience...they're all pretty much the same thing.

These terms are used interchangeably and essentially refer to the concept of experiencing and navigating a three-dimensional space without actually being there in real life.

The thing that makes 3D walkthroughs particularly powerful is their interactive nature. Viewers can navigate through spaces by moving in any direction and zooming in or out. Sometimes, users are also able to interact with objects within the environment.

What to Know About the Multiple Listing Service

The primary purpose of the MLS system is to streamline the property search process. Buyers, sellers, and agents in the real estate market can search for properties based on specific criteria, such as location, price range, number of bedrooms, and other important factors. By utilizing the MLS, real estate professionals can provide their clients with accurate and up-to-date information about available properties, ensuring a smooth and informed buying or renting experience.

It is important to recognize that renowned real estate platforms like Zillow, Realtor.com, Redfin, Homes.com, and Trulia heavily rely on the MLS as a primary source of property information.

Considering this, integrating a virtual tour into your MLS listing can yield significant benefits.

Benefits of Incorporating Virtual Tours on MLS

Increase qualified leads: Adding a virtual walkthrough to your property website will increase qualified leads. By providing a comprehensive virtual experience, sellers can filter out individuals who may not be genuinely interested, saving time and costs associated with unnecessary in-person visits.

Boost engagement: The evidence is clear— listings with both photos and a virtual tour are twice as likely to generate interest. Since virtual tours engage potential buyers at a higher level compared to traditional listings, this heightened engagement results in a surge of inquiries, showings, and offers.

Expand reach and accessibility: Sight-unseen real estate purchases are becoming increasingly common, particularly in competitive markets and highly desirable locations. A 3D tour solution can facilitate this by allowing remote buyers to explore your property online.

Maximize advertising and promotion: It's crucial to leverage effective advertising campaigns and online ads, including links to listings and high-quality tours of homes. Promote your property across social media channels like Facebook, Twitter, Instagram, and LinkedIn. Utilize local publications to expand visibility.

These are just a few ways that immersive experiences can help you make more sales. If you'd like to explore this topic further, we suggest this helpful article.

Does MLS have special branding requirements for active listings?

Yes.

To ensure a beneficial experience for potential buyers, MLS platforms emphasize the property rather than specific agents or companies. Consequently, MLS imposes restrictions on branding elements within virtual tours.

How to Create a Virtual Tour for MLS

TeliportMe enables users to create MLS-compliant 3D home tours.

Obviously, you may want to add branding to your virtual tours for use on your own website or other platforms, but the great thing about TeliportMe is that it automatically removes any branding or non-compliant features when you create your MLS virtual tour link.

Follow these simple steps to add virtual tours to MLS with TeliportMe.

STEP 1: Create an account.

If you're not ready to take the plunge just yet, it's worth noting that TeliportMe provides an unlimited free trial, which allows you to create your own virtual tour and explore all the features without any obligation to provide credit card information. However, keep in mind that you won't be able to publish your tour until you're ready to commit.

Alternatively, if you're certain you need a virtual tour solution, you can find detailed pricing information here. We highly recommend the Essential Plan for real estate agents, as it provides an unlimited number of virtual tours. However, for those aiming to truly impress their clients, take note that the Business Plan offers a variety of features beyond the Essential Plan, such as 3D Dollhouse and Magic Embed options.

Step 2: Log in to your account.

STEP 3: Begin creating your virtual tour by clicking "Upload Panorama". If you have already created a tour, skip to Step 5.

STEP 4: You can customize and make your virtual tour more immersive by clicking "Edit".

STEP 5: Once you're done editing, click "Share". Remember to select the MLS option.

*Note that selecting "Custom Domain" at this stage will give you a link that removes TeliportMe's branding within the link. For example, selecting Custom Domain will convert the shareable link from www.teliportme.com/virtualtour/tourID to www.tours.mydomain.com/tourID, where mydomain is any domain you prefer. You can find more information on setting up a Custom Domain here.

STEP 6: Copy and paste the link on the MLS website.

Final Thoughts

The MLS remains the most accurate and up-to-date method for discovering properties for sale in most locations. And, since popular property listings websites like Zillow, Trulia, and Redfin rely on MLS data, it's essential to optimize your MLS listing.

Keeping up with the latest technological advancements can be daunting, even for those who grew up in the digital era. The abundance of terms and concepts can leave you feeling bewildered and uncertain about where to even begin.

But fear not, for we have crafted this comprehensive guide to demystify the world of 3D walkthroughs. Whether you're working as a real estate agent or in real estate marketing, we've got you covered.

In this article, we'll explore 3D walkthroughs for real estate agents, teach you how to create a 3D walkthrough, and equip you with the knowledge to harness their full potential.

In this guide, we'll cover the following:

• What is a 3D walkthrough?
• What are 3D walk-through points?
• Is a 3D walkthrough the same as a video walkthrough?
• Who can benefit from a 3D walkthrough?
• Benefits of a 3D Walkthrough
• How to Create a 3D Walkthrough

What is a 3D walkthrough?

You know how you can wander around imaginary worlds in video games? Well, a 3D walkthrough is like that, but for real places.

The most common name for a 3D walkthrough is a virtual tour, but you may have heard many different names thrown around— 3D tour, three-dimensional virtual tours, 3D virtual walkthrough, digital walkthrough, 360 tour, immersive experience...they're all pretty much the same thing.

These terms are used interchangeably and essentially refer to the concept of experiencing and navigating a three-dimensional space without actually being there in real life.

The thing that makes 3D walkthroughs particularly powerful is their interactive nature. Viewers can navigate through spaces by moving in any direction and zooming in or out. Sometimes, users are also able to interact with objects within the environment.

What are walk-through points?

Walk-through points (also called "hotspots") in a virtual tour refer to specific locations within the virtual environment where users can stop, interact, or access additional information.

For example, you can navigate between the walk-through points (hotspots) in the tour below by clicking on the highlighted areas:

Is a 3D walkthrough the same as a video walkthrough?

While the terms seem similar, a 3D walkthrough and a video walkthrough are quite different.

The primary distinction lies in the level of control the viewer has over their experience.

A video walkthrough typically entails a pre-recorded tour of a location, typically captured from a fixed perspective. Even if it includes 360-degree shots, viewers must passively observe the presented content without having the ability to interact or exert control over the experience.

On the other hand, a 3D walkthrough offers an interactive and immersive encounter. Rather than being limited to a fixed perspective, users possess the freedom to navigate through the environment, change viewpoints, adjust magnification, and, in some cases, engage with objects. This level of interactivity empowers users to actively participate in the exploration process and acquire a more comprehensive understanding of the spatial attributes and relationships within the depicted space.

Both approaches have their merits and applications. Video walk-throughs are often employed for quick and concise presentations, whereas 3D walkthroughs are more engaging and provide a deeper understanding of spatial design.

Who can benefit from a 3D walkthrough?

A wide range of individuals and industries can benefit from the advantages offered by 3D walkthroughs:

Architects and Interior Designers: When clients can't make it to site visits in-person, if helps to share more than design sketches and static images. Architectural walkthroughs are an invaluable asset for design professionals as they effectively showcase their capabilities and design ideas.

Real Estate Professionals: Virtual house walkthroughs and 360-degree tours of commercial projects are quickly becoming an essential component of the Real Estate Business. They are relied upon to deliver immersive and lifelike property experiences, which is crucial for engaging remote clientele.

Construction Companies: 3D construction walkthroughs assist construction companies in visualizing architectural plans, improving real-time communication, and documenting each phase of construction.

Retailers: By creating immersive experiences, retailers can enhance the overall shopping experience for customers, allowing them to explore and interact with products in a virtual environment before making a purchase.

Educational Institutions: Educational institutions use 3D walkthroughs to engage prospective students who may not have the resources to visit campus.

Hospitality Industry: Hotels and resorts can use the visual appeal of 3D images to entice potential guests by offering an immersive preview of their experiences.

Museums and Galleries: Museums and art galleries utilize 3D walkthroughs to document changing exhibitions and reach a broader audience.

Tourism and Travel Industry: Travel agencies utilize 3D walkthroughs to showcase destinations, attractions, and hotel facilities, enticing travelers with immersive previews.

Potential Buyers: Regardless of the respective industry, 3D walkthroughs give potential buyers a realistic and immersive experience of a property or product from the comfort of their own space. This allows buyers to make informed decisions without the need for physical visits.

Benefits of a 3D Walkthrough

Enhanced Visualization: Three-dimensional walkthroughs provide a highly immersive experience, allowing viewers to feel like they are present in the scene and explore it from different angles. 3D visualization services can even incorporate different views, including dollhouse view (3D floor plans) and floorplan view (2D plans).

1. Increased Engagement: The interactive nature of 3D walkthrough models leads to increased engagement since viewers spend more time exploring your offerings.
2. Enhanced Storytelling: By capturing the entire environment, 360 photography can provide a more complete and immersive story, offering viewers a better understanding of the context and surroundings.
3. Competitive Advantage: Embracing virtual tour technology can give you an edge on the competition and help your business stand out from the pack.
4. Accessibility: 360-degree views of your space can make remote or inaccessible locations accessible to a wider audience.

How to Create a 3D Walkthrough

If you're considering creating a 3D walkthrough for your business, here are the fundamental steps to guide you through the process.

Step 1: Choose your virtual tour software

While you may be familiar with industry giants like Matterport and Kuula, it's worth noting that the 3D walkthrough company that claimed the top spot as the best in 2023 is TeliportMe. TeliportMe has gained acclaim for its user-friendly interface, leading-edge features, lightning-fast upload speed, and affordability, making it a standout choice when compared to both Matterport and Kuula.

Step 2: Choose your equipment

There is no need to spend thousands of dollars purchasing a 360-degree camera to create a virtual tour. That said, using bad photos will have a major impact on the end result. Blurry images, low light conditions, and other types of low-quality photos may actually do more harm than good.

While you are capable of capturing 360-degree photos with your smart phone, certain cameras can capture the entire field of view (think in terms of a sphere versus a cylinder). If you prefer that higher-quality spherical image, we recommend this camera.

Step 3: Take pictures

Capture clear and comprehensive photographs of the space you want to showcase in your walkthrough. Ensure proper lighting, angles, and coverage of all key areas to create a seamless and visually appealing experience.

Step 4: Upload images

Import your captured images into your chosen software, organizing them in the desired order to create a logical walkthrough sequence.

Step 5: Edit tour

Add interactive elements and animations to your walkthrough (like autorotate or hotspots) to enhance user engagement and navigation.

You may also want to add text, audio, or video. This can be a great opportunity to tell your prospective buyers about the surrounding area, offer a history of the property, or even provide additional information about specific property features.

Unlike many other options, TeliportMe also gives you the opportunity to add a virtual host to guide your guest through the home tour.

Step 6: Publish

Once your 3D walkthrough is ready, publishing your tour publicly is as easy as clicking a button.

However, there are all sorts of reasons you might want to password-protect your tour.

Step 7: Maximize reach

Naturally, after you've published your tour, you'll want as many people as possible to see it! To ensure maximum visibility, we suggest implementing the following strategies to amplify the reach of your tour and capture the attention of a wider audience.

1. Embed on your website: The simple act of including this innovative technology on your site can improve your site's ranking on search engines like Google.
2. Share on social media platforms: Share your 360° tour on social media platforms like Instagram, Facebook, and LinkedIn. Use attention-grabbing captions, hashtags, and keywords to maximize its visibility and encourage engagement from your followers.
3. Include in marketing emails: You may want to reach out to prospective buyers to let them know what's available on the market. Incorporating a virtual tour can empower individuals to make well-informed decisions and significantly streamline the process of generating qualified leads, ultimately saving valuable time for all parties involved.

Getting Started:

If you're still not sure you can create your own 3D walkthrough without hiring a professional, consider TeliportMe's Unlimited Free Trial.

With this trial, you'll have the opportunity to create your own 3D walkthrough and explore all the features the platform has to offer. Feel free to test everything out without any limitations, except for one—you won't be able to publish your tour until you're ready to fully commit.

In this comprehensive article, we'll explore the benefits of virtual tours and why they're a must-have for event venues. We'll also provide expert tips and tricks to help your business stand out in such a competitive market.

Whether your business model has solely relied on word-of-mouth or you're a digital marketing expert, we'll provide you with valuable insights.

Index

• Intro
• What is a virtual tour?
• What unique advantages does a virtual tour solution offer to event venues?
• How to maximize the reach of your virtual tour
• Do I need any special equipment or professional gear?
• Do I need software?
• What kind of information can I include in a virtual tour?
• How long does it take to create a virtual representation of my venue?
• Do I need advanced technical skills?
• How much does a virtual tour cost?
• Who can I hire to create a virtual tour for me?
• Getting Started

Intro

Planning a wedding is a significant event in one's life, and it often comes with high expectations and a desire for everything to be perfect.

For example, a bride might tell her event planner that she wants a wedding venue with hardwood floors, ample natural lighting, an accessibility ramp for elderly guests, sufficient parking for all attendees, and a private changing room where she can prepare to make her getaway.

To be fair, these aren't outrageous requests.

But, as a venue owner, how can you communicate that your venue meets all the above requirements?

The solution is not exactly a new one: virtual tour technology.

An online tour can be a valuable tool to showcase event spaces and assist prospective clients in verifying whether it possesses the necessary amenities to create a successful event. Any venue space can benefit from a virtual tour— whether you host weddings, corporate events, business meetings, dining experiences, or some other type of event. They save both you and your clients considerable time, while also boosting conversion rates.

What is a virtual tour?

Virtual tours have many names—digital tour, panoramic tour, 360 tour, 360-degree tour, 3D tour, immersive experience, interactive tour, online tour, remote tour, virtual reality...you get the idea.

The specific terminology may differ, but they essentially mean the same thing.

A virtual tour is a digital representation that uses 3D rendering techniques to recreate the experience of exploring a physical location. It often uses interactive features called "hotspots" that let you move from one area to another.

What unique advantages does a virtual tour solution offer to event venues?

Expand your customer base: Obviously, can reach an unlimited number of people online. However, simply putting a virtual tour on your site can help improve your site's SERP ranking and drive organic traffic.

Empower your customers: By allowing clients to navigate and examine every corner of the event venue, they can get a more complete understanding of the space's features and possibilities. This informative tool empowers potential customers to familiarize themselves with your event venue at their own pace.

Enhance visualization: It may be difficult for prospective customers to imagine what an empty venue space might look like during a special event. Instead of relying solely on imagination, you can showcase your space in action, providing visual evidence of how previous events have been set up and decorated.

Save time: Virtual experiences streamline the venue selection process for clients. They can conveniently explore multiple event spaces within a short time frame, narrowing down their choices based on their specific requirements and preferences.

Develop qualified leads: Leads generated through 360 tours tend to be more qualified. They have already taken the time to explore your space and evaluate its suitability. This prequalification can help your team focus their efforts on those who are genuinely interested in your space and have a higher likelihood of converting into bookings.

Increase event bookings: When your online tours attract more qualified leads, you can expect a significant boost in conversion rates and a subsequent increase in booking rates.

How to maximize the reach of your virtual tour

The simple act of including this innovative technology on your site can improve your site's ranking on search engines like Google, but there are also a few more things you can do to help expand their reach. Here are some tips for effectively incorporating virtual venue tours into your digital marketing strategy:

1. Embed on your website

Create a dedicated page on your website for your virtual tour. It can be embedded using a plugin or software. If you're not sure what software to use - don't worry - we're getting to that!

Note: "Embed" refers to the process of incorporating or integrating content from one source into another platform or website.

2. Share on social media

Share your 360° tour on social media platforms like Instagram, Facebook, and LinkedIn. Use attention-grabbing captions, hashtags, and keywords to maximize its visibility and encourage engagement from your followers.

3. Include in marketing emails

You'll want to contact event planners and prospective clients. Incorporate links to your tour in your email campaigns and use compelling subject lines or content that entices recipients to explore further.

Do I need any special equipment or professional gear?

There is no need to spend thousands of dollars purchasing any special equipment to create a virtual tour. That said, using bad photos will have a major impact on the end result. Blurry images, low light conditions, and other types of low-quality photos may actually do more harm than good.

While you are capable of capturing 360-degree photos with your smart phone, certain cameras can capture the entire field of view (think in terms of a sphere versus a cylinder). If you prefer that higher-quality spherical image, we recommend this camera.

Do I need software?

Yes. There are several virtual tour companies you could choose from, but TeliportMe was rated #1 BEST virtual tour software in 2023. If you use this software, you'll be able to click on and virtually enter your business directly from Street View.

What kind of information can I include in a virtual tour?

This is totally up to you. In general, business owners should give prospective clients all the necessary information to make informed decisions. In addition to the panoramic imagery, you can also include text descriptions, audio, video clips, or a virtual host that will take your potential client on an event planning journey.

How long does it take to create a virtual representation of my venue?

The time required to create a virtual tour can vary depending on several factors, including the complexity of your venue and the number of customizations or interactive features you include in your tour.

Generally, we estimate this will take anywhere from a day to a week.

Do I need advanced technical skills?

No. Virtual tour software is designed to be user-friendly and intuitive. If you do run into trouble, there are no shortage of tutorials available on YouTube and across the web.

How much does a virtual tour cost?

The cost of a virtual tour depends on your chosen equipment (did you buy a camera or use your smart phone?), your chosen software (expect to buy a monthly subscription), and whether or not you choose to outsource everything to a professional.

If you choose to create the tour yourself without buying any equipment, business owners can expect to pay $20-30 per month for the software subscription.

Who can I hire to create a virtual tour for me?

There are likely qualified photographers in your area who can handle this project for you. Since a 360 photographer will need to visit your venue in person, we recommend Googling "360 photographer near me." Take care to read reviews before hiring any professional help. You want to make sure your photographer knows what they're doing.

Getting Started

If you're still asking yourself, "do I really need this stuff?" then let us remind you: your competition is already leveraging this digital tool to gain a competitive advantage. As the competition embraces technology, it becomes crucial for you to do the same to keep business opportunities alive.

Fortunately, we have the ideal solution for you: TeliportMe's unlimited free trial.

With this trial, you'll have the chance to create a virtual tour and explore all the features on TeliportMe's platform. The best part is that you can test everything without any restrictions, except for one—you won't be able to publish your tour until you're fully committed.

At TeliportMe, we understand the significance of safeguarding your panoramas, and that's why our rock-solid security features are designed to provide you with peace of mind.

Using our password tool, you can easily secure your panoramas from prying eyes, ensuring the confidentiality and integrity of your data. Whether you're accessing your account from a desktop or a mobile device, our seamless sync feature keeps you in complete control, allowing you to manage your virtual realm with confidence.

In this guide, we'll walk you through the process of adding a password to your virtual tour, ensuring that only the right people can access it. So, let's dive in and make sure your virtual tour stays under lock and key.

Why password-protect a virtual tour?

There are plenty of good reasons why your virtual tour may call for password protection features:

Exclusive Client Access: A built-in password functionality can allow private access to select clients, giving them an exclusive preview of your products, services, or properties. By putting your virtual tour in privacy mode, you cultivate a feeling of importance among your clients, fostering stronger relationships with your valued customers.

Confidentiality: If you need to safeguard confidential information or intellectual property, its crucial to use a password protect feature. Implementing a site-wide password acts is of utmost importance to mitigate the risks associated with unauthorized use or replication of such sensitive content.

Wholesale or B2B Operations: For wholesale or B2B operations, an online store password ensures that only authorized retailers or industry professionals can access the restricted items from password-protected sections of the website. can access the store and place orders.

Pre-launch Teasers: For businesses planning to launch a new product or service, password-protected virtual tours can generate excitement and anticipation among a select audience. By granting access only to insiders, beta testers, or loyal customers, businesses can create a buzz around their upcoming offering, building anticipation and increasing the likelihood of a successful launch.

Restricted Events or Memberships: Password protection is ideal for virtual tours associated with exclusive events or memberships. Whether it's a VIP event, an industry conference, or a members-only club, requiring a password ensures that only invited individuals can experience the virtual tour. This enhances the feeling of exclusivity and maintains the privacy and integrity of the event or membership.

Sensitive Locations or Content: Virtual tours that involve sensitive locations or confidential details (such as secure facilities, government buildings, healthcare facilities, or research labs) do not allow access to the average user. For security reasons, it may be necessary to comply with a legal privacy policy to guarantee complete security.

Private Residences: Not everyone wants 360-degree images of their private spaces on public display. Virtual tour passwords allow enhanced control over who can access these personal areas, preventing access to visitors who don't belong. This ability to maintain a sense of privacy will instill customer confidence.

No matter what drives your decision to password-protect a virtual tour, at TeliportMe, we protect your right to privacy.

How to Add a Password to Your Virtual Tour

STEP 1:

Log in to your account.

STEP 2:

After logging into your account, you will see all your tours on your dashboard. Click "Panos" or on the tour that requires a password.

STEP 3:

Click "Edit".

STEP 4:

On the upper left side of your screen, click "Add" to view the blocks.

STEP 5:

Select the "Password" block. You can add it by clicking the plus (+) symbol.

STEP 6:

Add your password for the tour (we used "12345" as an example).

STEP 7:

Don't forget to add a personal message. It's helpful to let viewers know the tour is password protected. We suggest adding details for a relevant contact person so that viewers will know how to request access once they receive their virtual tour link.

STEP 8:

Click the "save" icon to keep your changes up-to-date.

It probably goes without saying, but it's important to keep your password safe– do not to share it with unauthorized individuals. Common passwords like "1234" should be avoided.

Customer satisfaction is important to us.

If you have any problems or issues with your password, please contact our customer support team at help@teliportme.com.