7 Ways Virtual Tours Elevate Your Marketing Strategy

Its 2023– we have self-driving cars and autonomous vacuum cleaners. While some may still cling to their rusty flip phones, the majority of us have eagerly embraced new technology, recognizing its ability to enhance and streamline our experiences. In the business world, this sentiment holds true as well: evolve or get left behind.

Embracing new technology isn't just about keeping up with trends; it's about tapping into the vast potential it holds to revolutionize your business. So, if you haven't already, it's time to shed the old ways, embrace the opportunities that technology presents, and pave the way for a brighter, more innovative future.

In this article, we'll delve into the power of virtual tours and 7 ways they elevate your marketing strategy. So, if you're ready to embrace the future of marketing and unlock the potential of technology, read on to discover the numerous benefits virtual tours can bring to your business.

1. Establish Credibility

Obviously, you want your business to succeed and pull ahead of the competition, but you need to build trust with your customers first. So … how do you do that? Cue credibility. If you want to build trust with your customers, it helps to show them that you can be trusted.

Imagine the feeling of stepping into a store and being able to see everything it has to offer without any secrets or surprises. This level of honesty allows customers to evaluate the quality, features, and amenities of a product or service on their own terms. That's the kind of transparency that builds trust with customers, and 360 tours are the key to achieving it.

Remember, transparency isn't just a buzzword. It's the foundation for any successful business.

2. Increase engagement with your brand.

As a savvy business owner or an agency seeking fresh tactics, the benefits of integrating 3D virtual tours into your sales process are plentiful. Not only does it offer a personalized VR experience to potential buyers, but it also increases response and purchase rates by up to 60% on a monthly basis.

By giving potential customers the freedom to explore a space or product from the comfort of their own device this cutting-edge technology can significantly improve the online experience. Interactive experiences captivate your target audience and keep them hooked, leading to increased time spent on your website.

3. Boost Website Traffic and SEO Performance

Virtual tours can significantly boost your SEO performance by providing rich and immersive content that engages users, reduces bounce rates. Bounce rate measures the percentage of users who come to your website and then promptly pull a disappearing act without exploring further.

Virtual tours help reduce bounce rates by capturing visitors' attention for an extended period of time. When visitors spend more time navigating through a website to interact with virtual tours, it signals to search engines that the website is providing valuable content and engaging experiences, which results in improved search rankings.

As a result, your website has a greater chance of attracting organic traffic from a wider audience.

4. Inspire In-Person Visits

Why do so many people use Google Maps and Google Street View before visiting unfamiliar places? The reason is that they want to get the lowdown on the neighborhood vibes, check out the parking situation, and get a mental image of the physical space so that they can spot it from a distance. This technology allows people to explore destinations and plan their trips with confidence, knowing exactly what to expect upon arrival.

When potential customers have the opportunity to view a business's online virtual tour, their inclination to visit the establishment in person significantly increases.

The virtual tour provides an immersive and authentic preview of what awaits them, fostering a sense of familiarity and comfort. By providing this comprehensive understanding, it ignites a desire within customers to engage with the products, services, or experiences firsthand.

5. Maximize Return on Investment

Marketing expenses are only worth-while if there is a return on investment, but it’s important to understand that you don't have to spend an arm and a leg or give up your first-born child to implement a marketing strategy that reaps serious rewards. Virtual tours are reusable gems. They build engagement, awareness, brand positioning and reputation, and sales. But they do it without the six-figure investment that tackling these goals individually would require.

Virtual tours offer long-term savings by providing a reusable and versatile marketing asset. Once created, you can use them across multiple platforms and campaigns.

6. Unleash Viral Potential

The WOW-factor of immersive experiences make them highly shareable pieces of content, so it's understandable that they sometimes go viral.

Do you remember this viral virtual tour of New York's smallest apartment?

Well, you don't have to be in the Guiness Book of World Records to make a big impact. By showcasing what makes your business special, you're more likely to reach potential customers that will appreciate your offerings and share them with their network on social media platforms.

7. Drive Conversion Rates

The ultimate end goal your marketing efforts is to increase revenue for your business. Research and studies consistently show that websites integrating 360 virtual tours experience a significant boost in conversion rates compared to those without this engaging feature. By providing a captivating and dynamic visual experience, 360 virtual tours capture the attention of visitors and guide them towards desired actions.

The immersive nature of 360 virtual tours further cultivates transparency, allowing potential customers to inspect products or experience spaces firsthand. By offering a heightened level of transparency, businesses alleviate potential concerns or hesitations that may arise during the decision-making process.

As a result, potential customers are more likely to convert into actual customers.

The bottom line:

If you haven't gotten a virtual tour for your business yet, you're already behind the curve. They'll only continue to get more popular as time goes on. So do your business a favor, and invest in this digital asset today.

Virtual tour software can and should play a major role in your digital marketing strategy. If you leverage this powerful tool the right way, you can accomplish far more than just creating a 3D replica of your space.

Of course, you need the right software to make that a reality.